Marketing - Chapter 11 - Services And Nonprofit Organization Marketing

Front 1

Western Union is in the business of international money transfer. An individual working in Canada can transfer a portion of his or her earnings to family members living in another country.

Refer to Western Union. Which type of service is the wire transfer of funds provided by the company?

Back 1

Core service.

Front 2

Why can’t services be stored, warehoused, or inventoried?

Back 2

Due to service perishability.

Front 3

Gifts in Kind International is a nonprofit organization that gathers new and used merchandise and distributes it to charities nationwide. Why might traditional promotional tools be inadequate to motivate its target markets?

Back 3

Because of the absence of consumer involvement.

Front 4

Many people would like to sell and buy on eBay, the most popular of the current Internet auction sites, but they have questions about the process and how to sell and price their merchandise. A company called Keen.com has set up a directory of specialists to whom you can address questions. When you choose a name and click on the “Call Now” button, the specialist is contacted and will personally call and answer your questions.

Refer to Keen.com Because you cannot evaluate its usefulness until after you have received and used the specialist’s advice, what is a characteristic of this service?

Back 4

Experience quality.

Front 5

Western Union is in the business of international money transfer. An individual working in Canada can transfer a portion of his or her earnings to family members living in another country.

Refer to Western Union. Why has Western Union’s market for wiring money grown dramatically over the last years?

Back 5

It provides a service that is easy to use and reliably.