Marketing Chapter 11

Front 1

WHICH OF THE FOLLOWING IS THE SERIES OF FIRMS THAT FACILITATES THE MOVEMENT OF A PRODUCT FROM THE PRODUCER TO THE FINAL CUSTOMERS?

Back 1

THE CHANNEL OF DISTRIBUTION

Front 2

THE TERM FOR THE FIRMS AND INDIVIDUALS WHO HELP MOVE A PRODUCT TO THE CONSUMER OR THE BUSINESS USER?

Back 2

CHANNEL INTERMEDIARIES

Front 3

IT IS MOST ACCURATE TO SAY THAT CHANNELS OF DISTRIBUTION PROVIDE?

Back 3

TIME, PLACE, AND OWNERSHIP UTILITY

Front 4

WHOLESALERS AND RETAILERS PURCHASE LARGE QUANTITIES OF GOODS FROM MANUFACTURERS BUT SELL ONLY ONE OR A FEW AT A TIME TO MANY DIFFERENT CUSTOMERS. THIS PROCESS IS CALLED _________.

Back 4

BREAKING-BULK

Front 5

RETAILERS HANDLE THE FINANCIAL EXCHANGE WHEN A CUSTOMER PAYS FOR A PRODUCT. THIS IS AN EXAMPLE OF THE _____________ FUNCTION.

Back 5

TRANSACTION

Front 6

MANUFACTURERS' ___________ REPRESENT A BUYER OR SELLER ON AN ONGOING BASIS

Back 6

AGENTS

Front 7

IN BUSINESS TO BUSINESS CHANNELS, THE FUNCTIONS OF A MERCHANT WHOLESALER ARE PERFORMED BY AN _________.

Back 7

INDUSTRIAL DISTRIBUTOR

Front 8

BEST EXAMPLE OF A DIRECT CHANNEL?

Back 8

FARMER MINTZ SELLS CORN TO THE HUGHES HOUSEHOLD, WHO WILL EAT IT FOR SUPPER

Front 9

WHICH OF THE FOLLOWING IS NOT A CHANNEL INTERMEDIARY?

Back 9

THE SUPPLIER OF THE RAW MATERIALS USED TO MAKE GLASS WINDOWS

Front 10

IN A __________ TWO OR MORE COMPANIES AT THE SAME CHANNEL LEVEL JOIN TOGETHER TO DEVELOP A NEW MARKETING OPPORTUNITY.

Back 10

HORIZONTAL MARKETING SYSTEM

Front 11

WHEN DETERMINING THE NUMBER OF CHANNEL MEMBERS TO USE AT EACH LEVEL, THREE STRATEGIES ARE AVAILABLE: INTENSIVE, EXCLUSIVE, AND _____________ DISTRIBUTION.

Back 11

SELECTIVE

Front 12

WHICH TYPE OF DISTRIBUTION IS USED WHEN THE PRODUCER WANTS TO PLACE ITS PRODUCTS WITH MORE THAN ONE, BUT FEWER THAN ALL, OF THE INTERMEDIARIES WHO ARE WILLING TO CARRY ITS PRODUCTS?

Back 12

SELECTIVE

Front 13

WHICH TYPE OF DISTRIBUTION MEANS LIMITING DISTRIBUTION OF A PRODUCT TO A SINGLE OUTLET IN A PARTICULAR REGION?

Back 13

EXCLUSIVE