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12 Cards in this Set
- Front
- Back
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Marketing
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The activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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exchange
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People giving up something to receive something they would rather have.
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production orientation
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A philosophy that focuses on the internal capabilities of the firm rather than on the desires of the marketplace.
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Sales Orientation
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The idea that the people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
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Marketing Concept
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The idea that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting the organizational objectives.
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Market Orientation
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A philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchases product. It is synonymous with the marketing concept.
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Social Marketing Orientation
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The idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long term best interests.
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Customer Value
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The Relationship between benefits and the sacrifice necessary to obtain those benefits.
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Customer Satisfaction
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The customer's evaluation of a good or service in terms of whether it has met their needs or expectations.
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Relationship Marketing
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A strategy that focuses on keeping and improving relationships with current customers.
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Empowerment
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The delegation of authority to solve customers' problems quickly - usually by the first person that the customer notifies regarding a problem.
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Teamwork
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Collaborative efforts of people to accomplish common objectives.
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