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3 Cards in this Set
- Front
- Back
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Describe what Marketing Channel is:
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Marketing Channel
Also called a distribution channel, this is the series of interdependent marketing institutions that assist a product as it transfers from producer to consumer. Producers, intermediaries, and final buyers are participants in a channel. |
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Describe what an Intermediary in the marketing channel is:
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Intermediary
Also called a reseller or middleman, this is a person or firm in a marketing channel, such as a retailer or wholesaler, that operates between the producer and the final buyer of a product. Intermediaries typically are responsible for buying and selling goods, and also have a role in the following: transporting product, storing product, financing, and supplying marketing information. |
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Describe the Direct Marketing Channel:
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Direct Marketing
It is an interactive marketing process which uses one or more advertising media to create a measurable response and/or transaction at any location. Telemarketers, direct mail, and purchase catalogs are all forms of direct marketing. |
