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3 Cards in this Set

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Market research

Process of defining a marketing problem and opportunity, systematically collecting and analysing information and recommending actions.


Continually collecting, analysing and interpreting data to assist in marketing decision making.

Research objective 1:


Exploratory research

When you need to explore and define the problem as it provides ideas about a relatively vague problem

Descriptive research

Involves trying to find the frequency that something occurs or the extent of a relationship between 2 factors.


Questionnaire/survey research