Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
9 Cards in this Set
- Front
- Back
what is branding
|
an identifying name, term, design, or symbol.(corvette, chevy, gm)
|
|
what is brand name
|
the part of a brand that can be spoken(nba, 49'ers, union 76)
|
|
what is brand mark?
|
the part of a brand not made up of words(the nike swoosh, mcdonalds arch, etc.)
|
|
what is trademark?
|
a legal designation of exclusive use of a brand
|
|
what is trade name?
|
full legal name of an organization(ford motor company, rather than the name of a specific product)
|
|
brand loyalty
|
a customer's favorable attitude toward a specific brand
|
|
brand recognition
|
a customer's awareness that a brand exists and is an alternative purchase.
|
|
brand preference
|
the degree of brand loyalty in which a customer prefers one brand over competitive offerings.
|
|
brand insistence
|
the degree of brand loyalty in which a customer strongly prefers a specific brand and will accept no substitute.
|