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5 Cards in this Set
- Front
- Back
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Marketing
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-organizational function and a set of processes for creating, communicating, and delivering value to customers
-managing customer relationships |
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Marketing Concept
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-says that in order to achieve goals the company must be more effective in creating, delivering, and communicating value to its chosen market
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Marketing Strategy
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-selecting a segment of the market as the company's target market and designing the proper mix of the 4 P's.
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Purpose of Marketing Research
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-identify opportunities and problems
-monitor performance -improve marketing as a process |
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Marketing Information System
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-structure consisting of people, equipment, and procedures to gather, sort, analyze and distribute information
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