Mark 3336 Chapters 9-12

Front 1

Which term describes the company, suppliers, distributors, and customers who "partner" with each other to improve the performance of a system?

Back 1

Value Delivery Network

Front 2

A layer of marketing intermediaries that performs some work in bringing the product to the buyer is known as a_________.

Back 2

Channel Level

Front 3

Nathan's company is an intermediary in the marketing channel for an appliance manufacturer. His company helps manufacture complete transactions. Which of the following functions would Nathan's company Not perform?

Back 3

Distribution

Front 4

Hector wants to analyze a direct consumer marketing channel for his business class. Which of the following scenarios should Hector use for his report?

Back 4

A woman sets up a table at a craft fair to sell wreaths she made from pine cones she gathered in the forest

Front 5

Which of the following defines a vertical marketing system?

Back 5

A structure in which producers, wholesalers, and retailers, each seeking to maximize profits

Front 6

Which of the following definitions best fits a multichannel distribution system?

Back 6

a single firm sets up two or more marketing channels to reach one or more customer segments

Front 7

A1 Foods supplies small stores like the Little Hen chain, and contracts Big Truk to handle distribution. Big Truk makes deliveries once a week. Little Hen owners want Big Truk to deliver three times a week because they don't have, and can't afford, extra storage space. Big Truk refuses because making fewer delivies is cheaper. What dynamic is occuring?

Back 7

Vertical Channel Conflict

Front 8

Zentastic manufactures a line of premium hair products. To control costs, it created a wholesaling company to handle its product line plus others. Zentastic products are only sold in top salons under special contract, to avoid diluting the brand's perceived value. Which of the following describes this marketing dynamic?

Back 8

Vertical marketing system dominated by the producer

Front 9

After a company has defined its channel objectives, which of the following is most important when identifying a major channel alternative?

Back 9

Types of intermediares

Front 10

Which term describes stocking a product in as many outlets as possible?

Back 10

Intensive Distribution

Front 11

Ivan runs an organic farm. He just signed a deal to supply a regional grocery chain, and he needs to contract with a distributor. Ivan's been burned before by getting stuck in long-term contracts that didn't address the unpredictability of farming. How can he avoid making this mistake when looking at potential distribution companies?

Back 11

He should evaluate them on adaptability criteria

Front 12

Which of the following is NOT a step in marketing channel management?

Back 12

Terminating channel members

Front 13

When a producer agrees not to sell to other dealers in an area, this is called_______.

Back 13

Exclusive Territorial Agreements

Front 14

Munch Factory recently created a new line of whole-grain healthy snacks that are flying off the shelves. Everystore wants to carry them. To do so, Munch Factory requires retailers to also carry its older line of trans fat snacks, which have been losing market share. What type of marketing channels is Munch Factory using.

Back 14

Full-Line Forcing

Front 15

Mya is working to develop the marketing logistics for her companies line of furniture. There are many components and factors to consider, but what should be the ultimate goal of Mya's marketing logistics plan?

Back 15

To earn a profit

Front 16

Which of the following is not a supply chain management activity?

Back 16

Hiring additional employees

Front 17

Which of the following is a vital part of integrated logistics management?

Back 17

Cross-Functional teamwork

Front 18

Juan's boss asked him to do a cost benefit analysis of various intermodal transportation options to get the company product to appropriate markets. Which of the following models should Juan not analyze?

Back 18

Internet

Front 19

Minh's company is experiencing tremendous growth, so he is thinking about contracting with a third party logistics provider. He's received a lot of input from his staff on the idea. Which of the following statements should be ignored?

Back 19

A 3PL Provider will require substantial oversight from staff

Front 20

Which of the following is not an important condition for a marketing skimming prcing strategy to be effective?

Back 20

The product must be well established in the market when the highest price is charged

Front 21

What is the goal of market penetration pricing?

Back 21

To attract a large number of buyers quickly and win a large market share

Front 22

Keith's startup company is launching its first product and he wants it to be a big hit. Which pricing strategy should be implemented?

Back 22

Market-penetration pricing

Front 23

Sean used market-penetration pricing to launch his companies new solar powered blender and grab a big chunk of market share. But things didn't work out as he planned. What could be the cause?

Back 23

Distribution costs rose as sales increased

Front 24

When Gillette sells low-priced razors that require high-priced blades, the company is using_____ pricing.

Back 24

captive product

Front 25

Which of the following is likely to occur when a company finds a market for the by products of a primary product?

Back 25

The disposal costs of the product are offset

Front 26

Hellen is taking her car to a quick service oil change outlet. She only wants the basic $29 oil change, the manager sold her on getting a radiator flush as well, an extra $39. What pricing structure does the store use?

Back 26

Optional product pricing

Front 27

Which of the following scenarios is an example of by-product pricing?

Back 27

a burger joint sells its used frying oil to a company that makes soap from it

Front 28

Which of the following most accurately describes a cash discount?

Back 28

A price reduction for buyers who pay bill promptly

Front 29

A movie theater charging lower admission for young children and senior citizen is an example of __________?

Back 29

Customer segmented pricing

Front 30

Lenny lives in Boston and usually pays $5 for a hotdog from a sidewalk vendor. Visiting his friend Ted in NY, Lenny thinks that $7 for a hotdog is expensive. Ted thinks that a $5 hotdog is cheap. What accounts for their disagreement?

Back 30

Reference price

Front 31

Eduardo is an Arizona Native attending the state run University of Illinois. When he goes to the 10pm movie with his friends, he shows his student ID to get the $6 discount rate. Which of the following determined the price of his ticket?

Back 31

Customer Segment pricing

Front 32

Falling demand in the face of strong price competition will most likely lead a company to _______?

Back 32

Reduced prices

Front 33

What is the term for a company that substantially raises prices to increase revenue greatly at the customers expense?

Back 33

price gouger

Front 34

Star-Lyte recently dropped prices........

Back 34

There are fewer competitors making the product

Front 35

A company that owns a chain of designer fashion discount stores launches a chain of stores selling off-brand discount clothes in the urban market. Which of the following best describes the companies strategy for the new store chain?

Back 35

Fighter Brand

Front 36

According to federal law, sellers must not talk to competitors when setting prices to avoid charges of ___________.

Back 36

Price fixing

Front 37

Sellers cannot use ___________ by selling below cost with the intentions of punishing a competitor.

Back 37

Predatory pricing

Front 38

Jake's So Lo Furniture chain ran....

Back 38

Deceptive Pricing

Front 39

Tuan is meeting with reps from retail chains to .....

Back 39

Tuan is engaged in resale price maintenance