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21 Cards in this Set

  • Front
  • Back
a learned predisposition to respond to an objective or class of objects in a consistently favorable or unfavorable way
a consumers subjective perception of how a product or brand performs on different attributes based on personal experience, ads and other people .
cognitive dissonance
the feeling of postpurchase psychological tension or anxiety consumer may experience when faced with two or more highly attractive alternatives .
consideration set
the group of brand that consumer would consider acceptable
consumer behavior
the actions a person takes in purchasing and using products and services.. mental and social that come before and after.
consumer socialization
the process by which people acquire the skills, knowledge and attitudes necessary to function as consumers.
evaluative criteria
factors that represent both the objective attribute of brand and the subjects ones a consumer uses to compare different products and bands.
family life cycle
formation to retirement, each phase with identifiable purchasing behaviors.
the personal, social and economical significance of the purchase to consumer .
the behavior that results from repeated experience and behaviors.
a mode of living that is identified by how people spend their time and resources, what they consider important in their environment.
the energizing force that stimulates behavior to satisfy a need.
opinion leaders
individuals who indirectly or directly socially influence those around them.
perceived risk
the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes that there are may be negative consequences.
the process by which an individual selects organizes and interprets information to create a meaningful picture of the world.
a persons consistent behaviors or responses to recurring situations.
purchase decision process
1) problem recognition,(2) information gathering (3) alternative evaluation (4) purchase decision (5) post purchase behavior
reference groups
People to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
the way people see themselves and the way they believe others see them.
situational influence
five aspects of the purchase situation that impacts the consumers' purchase decision (1) the purchase task (2) social surroundings (3) physical surroundings (4) temporal effects (5) antecedent states.
subliminal perception
seeing or hearing messages without being aware of them.