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35 Cards in this Set
- Front
- Back
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what are the key functions of management |
operations, marketing, finances, HR |
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What is involved with the key function of operation |
Goods and services |
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what are the two types goods |
intangible n tangible |
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What are the two categories goods fall under |
Simply transformed manufactured (STM) Elaborately transformed manufactured (ETM) |
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What is the difference between tangible and intangible |
Tangable= Physically exists, multiple uses Intangable= Not for multiple uses |
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What type of good is services |
Intangable |
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What is the production process |
Steps to turn inputs into outputs |
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What are the three different types of production method for a manufacturing biz |
Job, Flow, Batch |
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What is an example of Primary marketing |
Observational research, surveys, experimental research |
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What are the two types of secondary marketing |
Inerternal: from inside the business External: Outside the biz, information collected by others biz |
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What is market segmentation |
Breaking down the market into smaller makes based off smiler characteristics go mkt groups |
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What are the types of make segmentation |
Geographic, Demographic, Pshycographic, behavioural |
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What are the marketing mixs |
The 4ps |
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What are the 4ps |
Price,place,product,promotion |
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What are involved in Products |
Positioning, branding, packaging |
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What are the types of pricing |
completion pricing, Penetration methods, Los leaders, Mkt skimming |
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What is involved in promotion |
Advertising, Personal selling, relationship market, sales promotion, publicity and public relations. |
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What is involved in advertising |
Communicates the product to the public to generate demand |
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What is involved with personal selling |
Direct link between biz and consumer, door-to-door sales man |
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relationship mkt |
Building relationship with customer |
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What is sales promotion |
resources used to attract customers i.e free samples |
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what is public relations |
enhance image of biz |
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Place |
The methods of sitrabution |
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What are the three types of distabution |
Selective,intensive exclusive |
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What is intensive distrbution |
Many outlets as possible |
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What is selective distribution |
Distribute widely but not as much as intensive |
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Exclusive distabution |
For products at the top of the markET |
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What is the HR cycle |
Recruitment, training, Employment contracts, casual, part time, full time, subcontracting, separation |
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What are the two types of recruitment |
Internal- Promotions External- hiring |
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What are the two types of separation
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Voluntary and involuntary |
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What are the types f voluntary seperation |
RETIRMENT, REGSEIGNATION, VOLUNTARY REDUNDANCY |
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What r the the types of involuntary seperation |
retrenchment( services no longer needed) Dismissal retrenchment your job becomes redundant |
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What is ethical biz behaviour |
Values of what a biz has determined as inerpropreate or appropriate conduct |
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What is management and change |
Change biz structure due to internal or external influences |
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oi |
oi |
