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11 Cards in this Set

  • Front
  • Back

5 Primary Dimensions of Brand Personality

Sincerity


Excitement


Competence


Sophistication


Ruggedness

Private Brands

Owned by the retailer Ex: Safeway Selects

Manufacturing Brands

Might find in any number of retailers. Ex: Pepsi

Individial Brand

Stands Alone. Don,t necessarily know who produces it just the brand name. Ex: Tide

Family Brand

Use company name to promote their products.
Ex: GE

Combination Brand

Use both individual and family brand


Ex: Kellogs Rice Crispy Treat

Effective Packaging offers

protection, economy, safety, and convenience.

Labeling is used for

identification, promotional, and informational and legal purposes.

Function of Packaging

contain and protect


Promote


Facilitate storage, use and convenience


facilitate recycling

Labeling Persuasive

focuses on promotional theme


consumer information is secondary

Labeling Informational

Helps make proper selections


lowers cognitive dissonance


includes use/care