M Ch 1

Front 1

What are the four steps in the strategic planning process in order?

Back 1

1. Company Mission

2. Set company objectives and goals

3. Design the business portfolio

4. Plan the market and other functional strategies

Front 2

Most standard portfolio analysis methods evaluate strategic business units (SBU's) on their performance in two important dimensions. What are these two dimensions?

Back 2

1. The attractiveness of the SBU's Market or industry

2. The strength of the SBU's position in that market or industry

Front 3

What are the four growth strategies identified find the product/market expansion grid?

Back 3

1. Market penetration

2. Product development

3. Market development

4. Diversification

Front 4

For strategic planning purposes, marketing provides a guiding philosophy that suggests the company's strategy should revolve around creating customer value and building profitable relationships with important consumer groups. This philosophy is called ____________.

Back 4

The marketing concept

Front 5

Products and Technologies eventually become outdated, but basic market needs can last forever. For this reason, company mission statements should be ________.

Back 5

Market-oriented

Front 6

A company's external value delivery network consists of ___________.

Back 6

Suppliers, distributors, and customers

Front 7

_____________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require a separate marketing strategies or mixes.

Back 7

Market segmentation

Front 8

What are the variables in a company's marketing mix?

Back 8

Product, price, place, and promotion

Front 9

What are the five marketing management functions used to manage the marketing process?

Back 9

Analysis, planning, implementation, organization, and control.

Front 10

What is SWOT?

Back 10

An analysis that evaluate a company's overall strengths (S), weaknesses (W), opportunities (O), and threats (T).