Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
7 Cards in this Set
- Front
- Back
image makers |
creating the image of someone in a negative or positive way, commonly used with politicians |
|
white wash corporate imagery |
selling a companies image rather then the product, commonly used with corporations pretending to be eco friendly |
|
drawing on trendy issues |
using trends to help sell the product. example is saying the product is low fat to target overweight people |
|
consumer weaknesses |
playing on the consumers weaknesses, prejudices, and fears to sell the product |
|
jargon |
repeating slogans over and over again and so they get ingrained in our minds |
|
promise ad |
promises to satisfy desires or allay fears if you buy the product |
|
identification ad |
sell the product by getting us to identify with the product. |