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63 Cards in this Set
- Front
- Back
- 3rd side (hint)
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"I'm not racist. Some of my best friends are white. But I just don't think that white women love their babies as much as our women do." |
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Appeal to Snobbery Appealing to elitism or reverse of popularity |
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Appeal to Pity Appealing to our sympathies to persuade us to do something |
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Con Artists use emotive language to: |
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Language: Cognitive Meaning |
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Language: Emotive Meaning |
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What is double speak? |
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Double speak: Bureaucratese |
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Newspeak |
Media doublespeak |
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Academese |
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Rhetorical Devices |
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Reforming Sexist Language |
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Politically Correct Terminology |
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Group identification |
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Suppressed Evidence (ad tequ.) |
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Promise ads |
Use this product and your fears/needs Will be met or alleviated |
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Identification ads |
Features models who resemble the consumer or someone the consumer would like to be |
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Ads want us to reason ____. Ads often use _____ |
Fallaciously ; humor |
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Most ads use ___ appeals. They play on our ___ ,and ____ |
Emotional; fears; prejudices |
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Using phrases that seem to make sense but don't really say anything |
Meaningless jargon |
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"Fights bad breath" "helps control" are examples of |
Weasel words |
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Other aspects of advertising |
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Generalized vague or exaggerated claims often with humor is legal |
Puffery |
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Internet advertising |
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Mass media is comprised of |
Newspapers, mags, tele, radio, internet |
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Mass media must satisfy |
The consumers / audience The government Advertisers |
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Mass media is ____. It's censored to please audiences |
Provincial |
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One 30 minute news program equals |
One newspaper column. |
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News and the power of advertisers |
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News selection reflects |
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Profits and cutting costs |
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Incorrect Theories of news reporting |
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Media devices use to slant the news |
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Most important mass news medium |
Television |
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Non Mass Media |
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Monopolies in News Media |
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What's wrong with the news? |
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Textbooks are used to |
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Textbooks style is |
Emotively dull and controversial. Difficult issues are glossed over |
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Textbooks are a commodity |
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Textbooks Distort History |
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