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12 Cards in this Set

  • Front
  • Back

Research method

2 experiments in a lab

Experimental design

Independent groups design

Participants

1: 45 students


2: 150 students

Procedures in experiment 1

7 clips of traffic accidents 5-30 seconds long, then questionnaire used with critical questions about speed when cars “hit/smashed/collided/bumped/contacted” each other. 5 groups with 9 participants each.

Experiment 2 procedures

In part 1, shown film of a multiple car crash, then were in 3 groups of 50. 2 asked about speed smashed/hit, and control group not asked. Then a week later contacted again to ask if saw any broken glass.

Findings for experiment 1

Smashed - 40.8


Collided - 39.3


Bumped - 38.1


Hit - 34.0


Contacted - 31.8

Findings in experiment 2

Smashed had higher speed estimates than hit. In smashed condition, 16 reported glass, in hit condition 7, control 6.

What conclusions can be drawn?

Response bias factors - critical word influences a persons response


Or memory representation is altered - critical word changes perception and memory.

Evaluate the experimental method

Can draw causal conclusions, confounding variables controlled, but low ecological validity (Foster - Robbery)

Evaluate the sample

All US college students - May be age differences, Schaffer found elderly people find remembering source of info difficult.

What is alternative evidence to the research?

Loft us and Braun asked college students if they’ve shaken hands with Bugs or Ariel, more likely to say yes if asked than control group.

Ethical issues?

No valid consent as used deception, may lead to psychological harm.