Limitations Of Communication Integration

Front 1

illusion of control

Back 1

• not all stakeholders involved in com process
  
• com process seen as top-bottom process
• small elite decide on integration process

Hint 1

not all stakeholders involved

top-bottom process

small elite decide

Front 2

misconception

of integration

Back 2

• integration lies with receiver, not org
  
• certain stakeholders feel left out
• fear of change
• elements of com mix carry some degree of uncertainty
• planned messages perceived as biased

Hint 2

integration

receiver

stakeholders feel left out

fear of change

degree of uncertainty

Front 3

absence

of communication

Back 3

• messages not aligned
  
• communication poorly interpreted
• lack of integration of all received messages
• no collating of data
• lack of cross-functional training
• little support for planned communication
• relation between org and customer not developed enough

Hint 3

not aligned

poorly interpreted

lack of integration

little support

Front 4

time perspective of various communication types

Back 4

• communication affects perceptions
• If short-term campaigns clash conceptually with long-term campaigns? - perceptual effect is negative
• coms that have different objectives need to be coordinated
• impact of of marketing com - short term
• marketing - medium term
• image (accumulated residue of com + interaction) - long term

Hint 4

clash

short-term campaigns

long-term campaigns

negative

perceptual effect

different objectives

short, medium, long term

Front 5

other limitations

Back 5

• org has little influence on formation of expectations
• expectations can only be influenced through org's repertoire of planned communication
• unsolicited communication from sources other than org + its agents
• not enough focus on customers + shareholders
• High costs of producing and running ads
  

Hint 5

org

little influence

expectations

unsolicited communication

not enough focus

High costs