Kassin Psychology Chapter 6

Front 1

attitude

Back 1

positive, negative, or mixed reaction to a person, object or idea

Front 2

attitude scale

Back 2

multiple item questionnaire designed to measure a persons attitude toward some object

Front 3

bogus pipeline

Back 3

phony lie detector device that is sued to get respondents to give truthful answers to sensitive questions

Front 4

implicit attitude

Back 4

attitude such as prejudice that one is not aware of having

Front 5

theory of planned behavior

Back 5

attitudes towards a specific behavior combine with subjective norms and perceived control to influence a persons actions

Front 6

persuasion

Back 6

process by which attitudes are changed

Front 7

central route to persuasion

Back 7

think carefully about a communication and is influenced by the strength of its arguments (think about the argument itself)

Front 8

peripheral route to persuasion

Back 8

process by which a person does not think carefully about the argument and is influenced by superficial cues

Front 9

elaboration

Back 9

process of thinking about and scrutinizing the arguments contained in a persuasive communication

Front 10

sleeper effect

Back 10

delayed increase in the persuasive impact of a noncredible source

Front 11

inoculation hypothesis

Back 11

idea that exposure to weak versions of a persuasive argument increases later resistance to that argument

Front 12

psychological resistance

Back 12

theory that people react against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive

Front 13

cognitive dissonance theory

Back 13

holding inconsistent cognitions arouses psychological tension that people become motivated to reduce

Front 14

insufficient justification

Back 14

condition in which people freely preform an attitude discrepant behavior without receiving a large reward

Front 15

insufficient deterrence

Back 15

condition in which people refrain from engaging in a desirable activity even when only mild punishment is threatened