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49 Cards in this Set
- Front
- Back
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Management |
Systematic and ethical ways of directing people, allocating resources, and getting things done according to defined strategic objectives. |
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PR Management and its Roles in Organizations |
- Public relations departments help organizations become more effective by building relationships with publics
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Public Relations Model |
1. Press Agentry- sole purpose is getting publicity for an organization 2. Public Information- the dissemination of info. 3. Two-way Asymmetrical- develop messages that are likely to persuade strategic publics 4. Two-Way Symmetrical-uses communication to manage, conflict and collaborate with strategic publics. |
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Role of PR in Strategic Management |
looking at the opportunities available in the organization's environment and what allows them to capitalize these opportunities |
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5 trends of PR |
1. becoming a professional and scholarly body of knowledge. 2. becoming a management function. 3. becoming strategic counselors who are less preoccupied with publicity. 4. Becoming more diverse 5. More Global. |
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Theory of Excellence |
A result of a study to determine excellent communications. |
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Characteristics of Excellence |
Building customer relationships and achieving the goals you set for yourself. |
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Leadership |
communication which modifies the behaviors of others in order to meet shared goals and needs. |
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Useful way to compare leadership and management. |
Managers are people who do things right and leaders are people who do the right thing. |
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PR Leadership |
a mix of skills and personal attributes and behaviors that consistently produce ethical and effective communication practices. |
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Management By Objectives |
A model that aims to improve the companies image and is agreed upon by both management and employees. |
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5 Leadership Styles |
1. Authoritarian: My way or highway 2. Democratic: seek consensus 3. Laissez-Faire: Figure it out by yourself 4. Task-Focused: No nonsense; getting job done 5. Relationship Focused: Getting people to work well together. |
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7 Leadership Types |
1. Transformational: visionary, enablers 2. Charismatic: self confidence, competent, inspirational, influential, enthusiastic. 3. Servant: Care about followers, focused on needs of others. 4. Traits: Strong interpersonal skills 5. Situational: People who have the ability to adapt to situations 6. Relational: Social positions determine how to motivate. 7. Transactional: I lead, you follow based on tradition. |
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Contingency Model |
Combination of PR models in ways to best suit communication needs and resource availability. |
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5 Types of Emergency Situations |
Organizational: Internet going down Intentional: Terrorism Un-Intentional: Natural Disaster Issue: Protestors Incident: Plumbing/ Electricity |
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Characteristics of Effective PR Leaders |
1. Personal Character: What they stand for, how people respond to them, personality. 2. Situation: How someone handles it, nature of task, what expertise is needed. 3. Relationships: How effective someone is in nurturing & influencing.
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10 BIG Issues for PR Leaders |
1. Dealing with the speed of information 2. Being prepared to deal with a crisis 3. Managing the digital revolution and the rise of social media. 4. Improving employee engagement and commitment. 5. Improving the measurement of communication effectiveness. 6. Dealing with the growing demands of transparency. 7. Finding and developing and retaining top talent 8. Meeting demands for CSR 9. Meeting communication needs in diverse cultures 10. Improving image of the profession |
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Corporate vs. Agency PR |
Corporate PR: Always have a communication department in house.
Agency PR: Out of House Firms that contract for clients. |
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NGO (Non-Governmental Organization) |
Any non-profit organizational group. |
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Internal & External Reputation |
Internal Reputation: What the employees think about the company.
External Reputation: What the public thinks about the company. |
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Differences between Technician Role & Manager Role |
Technician Role: focuses on the development of writing and campaign design.
Manager Role: focuses on strategic planning, business development, resource allocations and staff development. |
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Lawyers vs. PR professionals |
Lawyers: Ultimate concern is the court of law where disputes are contested.
PR Professional: Ultimate concern is the court of public opinion where any matter can be contested at any time. |
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Ethics |
Moral principles that govern a person's or group's behavior. |
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PRSA Code of Ethics |
Personal Responsibility
Professional Opportunity
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Code Values |
Advocacy
Honesty
Expertise
Independence
Loyalty
Fairness |
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Code Provisions |
Free flow of information Competition Disclosure of info Safeguarding confidences Conflicts of interest Enhancing the profession
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T.A.R.E.S. |
Truthfulness of the message
Authenticity of the persuader
Respect for the persuader
Equity of the appeal
Social responsibility for the common good |
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First Ammendment |
Political speech is the highest protected speech. Commercial speech is the lowest. |
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Areas of law pertinent to PR |
Privacy
Defamation of character
Copyright
Trademarks
Contracts
Fraud |
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Ultimate goal of PR Pro's |
Always apply values, morals, ethics, and laws to do the rights thing in the right way at the right time for the right people for the right reasons. |
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Strategic Planning Stages |
Management Control: provides organizational insight, communication, and focus in planning
Task Control: making sure specific tasks are carried out efficiently |
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-CPM
-CSF
-KPI
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Corporate Performance Management
Critical Success Factors
Key Performance Indicators
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EGAD |
Effects
Goal
Audience
Deadline |
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4 Types of Objectives |
Informational: Degree of change or impact in knowledge. Attitudinal:Change or impact in an opinion Behavioral: Action taken or not Output: Creation of 1 or more things
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Role of Benchmarks |
Point of comparison from prior experience, secondary research or other source. Measurement tools used for comparison. |
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Strategies |
Steps toward achieving desired results by identifying activities that apply to one or more objectives. |
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Tactics |
Specific form of discourse you create or activities you will do. |
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2 Types of Budgets |
Administrative: whole operational function
Functional: Individual projects |
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4 Financial Statements |
Balance Sheet: Reports the assets Income statement: Reports on how the organization performed Cash Flows: Reports cash flow in organization Retained Earnings: Reports the income that was kept. |
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ROI |
Return on Investment: The money you get back when you develop and sell a product. |
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Performance Measurement
How are they used in organizations and PR? |
-Ways of tracking how well an organization is getting the results to achieve its objectives. -They focus on financial and non-financial aspects of the business. |
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Performance Management |
The process of reviewing and communicating with an employee about their performance. |
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Performance Management System (PMS) |
A view of how PR value can be viewed and, accounted for in particular performance measurements. |
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4 Key Benefits of PMS |
Financial
Internal Business Processes
Learning and growth
Customer Focus
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Balanced Score Card (BSC) |
A way to capture data that is relevant to the operation function. -The MOST USED performance measurement in the world. |
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Performance Measures Figure 5.4 |
External focus: is industry standards, customer complaints, and business trends.
Internal Focus: training, daily feedback, and performance appraisal. |
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4 Sources of Information between employee and a Leader |
Facts: Data about an employee's performance. Standards: written statements about how someone should be evaluated. Exceptions: Factor's beyond an employee's control. Judgement: Reasonable outcome |
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Types of Performance Reviews |
Individual
Organizational
Operational |
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Sequence of stages for organizational employment and the role of PR |
Anticipatory Socialization: Start of your career. You anticipate working for a particular company.
Anticipatory Organizational Socialization: Targeting specific organizations in the industry.
Organizational Entry: From the moment a job begins for the first 6-18 months. A forecast.
Organizational Assimilation: Participation with employer that results in the same perspectives.
Organizational Exit: Termination, quitting, firing, layoff, retiring. |
