Is4410 Quiz3

Front 1

Which of the following is a dynamic, social media-based CRM process?

Back 1

social CRM

Front 2

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

Back 2

pay-per-click

Front 3

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; L in SLATES stands for ________.

Back 3

links

Front 4

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

Back 4

value of social capital

Front 5

Which of the following best represents the value of social capital?

Back 5

Number of Relationships × Relationship Strength × Entity Resources

Front 6

Success metrics are also known as ________.

Back 6

key performance indicators (KPI)

Front 7

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

Back 7

connection data

Front 8

________ is the investment in social relations with the expectation of returns in the marketplace.

Back 8

Social capital

Front 9

_______ is the dynamic social media process of employing users to participate in product design or product redesign.

Back 9

Crowdsourcing

Front 10

Which of the following components of McAfee's Enterprise 2.0 Model involves the creation of enterprise content via blogs, wikis, discussion groups, presentations, and other social media platforms?

Back 10

author

Front 11

The ________ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads.

Back 11

ad click

Front 12

To an organization, the ________ is the likelihood that an entity in a relationship will do something that benefits the organization.

Back 12

strength of a relationship

Front 13

________ is the use of information technology to support the sharing of content among networks of users.

Back 13

Social media

Front 14

Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests

Back 14

media providers

Front 15

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.

Back 15

social media

Front 16

A ________ is an information system that supports the sharing of content among networks of users.

Back 16

social media information system (SMIS)

Front 17

A(n) ________ is an inducement to social media users for passing communications along through different tiers of communities in social media.

Back 17

viral hook

Front 18

________ are measurements used to track performance of an organization.

Back 18

Metrics

Front 19

________, which refers to the matter on a social media (SM) site that is contributed by users, is the essence of SM relationships.

Back 19

User-generated content

Front 20

Most social media companies rely on ________ for revenue.

Back 20

advertising

Front 21

The primary risk of peer-to-peer support in the context of social media and customer service is ________.

Back 21

loss of control

Front 22

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

Back 22

social capital

Front 23

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; A in SLATES stands for ________.

Back 23

authoring

Front 24

Which of the following is a significant risk of using social media for inbound and outbound logistics?

Back 24

loss of privacy

Front 25

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Back 25

influence

Front 26

Knowledge management (KM) benefits organizations because it ________.

Back 26

improves process quality and increases team strength

Front 27

Which of the following observations about RFM and OLAP reports is true?

Back 27

OLAP reports are more dynamic than RFM reports.

Front 28

Problematic operational data is termed as ________.

Back 28

dirty data

Front 29

RFM analysis is used to analyze and rank customers according to their ________.

Back 29

purchasing patterns

Front 30

Which of the following statements is true about business intelligence (BI) publishing alternatives?

Back 30

BI servers extend alert/RSS functionality to support user subscriptions

Front 31

Which of the following statements is true about reporting applications?

Back 31

Reporting applications refer to business applications that input data from one or more sources and apply reporting operations to that data to produce business intelligence.

Front 32

________ is a technique for harnessing the power of thousands of computers working in parallel.

Back 32

MapReduce

Front 33

A data ________ is a data collection, smaller than the data warehouse, that addresses the needs of a particular department or functional area of the business.

Back 33

mart

Front 34

In ________, statistical techniques can identify groups of entities that have similar characteristics.

Back 34

cluster analysis

Front 35

In ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

Back 35

supervised data mining

Front 36

Which of the following statements is true about unsupervised data mining?

Back 36

Analysts do not create a model or hypothesis before running the analysis

Front 37

A sales report that is current at the time the user accessed it on a Web server, is an example of a(n) ________.

Back 37

dynamic report

Front 38

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp., holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

Back 38

SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.

Front 39

In market-basket terminology, ________ describes the probability that two items will be purchased together.

Back 39

support

Front 40

Which of the following statements is true of source data for a business intelligence (BI) system?

Back 40

It refers to data that the organization purchases from data vendors.

Front 41

A ________ takes data from the data manufacturers, cleans and processes the data, and locates the data on the shelves.

Back 41

data warehouse

Front 42

Which of the following techniques determines sales patterns?

Back 42

market-basket analysis

Front 43

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

Back 43

Data acquisition

Front 44

How should a sales team respond to a customer who has an RFM score of 545?

Back 44

The sales team should let go of this customer, for the loss will be minimal

Front 45

The sales team should let go of this customer, for the loss will be minimal

Back 45

cross-selling

Front 46

A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.

Back 46

113

Front 47

________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

Back 47

Hyper-social knowledge management

Front 48

Which of the following terms is used as a synonym for data mining?

Back 48

knowledge discovery in databases (KDD)

Front 49

Which of the following statements is true about operational data?

Back 49

Purchased operational data often contains missing elements.

Front 50

Which of the following phenomena states that the more attributes there are, the easier it is to build a model that fits the sample data?

Back 50

curse of dimensionality

Front 51

In a Business Process Modeling Notation (BPMN) diagram, a ________ represents an activity

Back 51

rectangle

Front 52

In a business process, ________ are defined as collections of related tasks that receive inputs and produce outputs.

Back 52

activities

Front 53

________ is a standard set of terms and graphical notations for documenting business processes.

Back 53

Business Process Modeling Notation (BPMN

Front 54

In the system implementation phase of the systems development life cycle (SDLC), with the ________ installation, the organization installs the next piece of the system only after the previous piece works.

Back 54

phased

Front 55

The first phase of the systems development life cycle (SDLC) is ________.

Back 55

defining the system

Front 56

During the system implementation phase of the systems development life cycle (SDLC), once a system has passed testing, the organization installs the new system. Which of the following terms is used to refer to this activity?

Back 56

system conversion

Front 57

The situation that occurs when the addition of resources creates inefficiencies is known as ________.

Back 57

diseconomies of scale

Front 58

Control Objectives for Information and related Technology (COBIT) is often used in the ________ stage of the business process management (BPM) cycle.

Back 58

assessment

Front 59

In the context of the system implementation phase of the systems development life cycle (SDLC), a ________ installation is the riskiest because the old system is shut down and the new system is introduced.

Back 59

plunge

Front 60

Rapid application development, the unified process, extreme programming, and scrum have led to ________.

Back 60

agile development

Front 61

The final work breakdown structure (WBS) plan shows planned tasks, dependencies, durations, and resource assignments. It is denoted as ________ WBS.

Back 61

baseline

Front 62

The ________ phase of the systems development life cycle (SDLC) involves determining hardware and program specifications, designing the database and procedures, and creating job definitions.

Back 62

component design

Front 63

A(n) ________ is a formal description of a system's response to use and misuse scenarios.

Back 63

test plan

Front 64

Tasks in the ________ phase of the systems development life cycle (SDLC) are to build and test system components, and to convert users to the new system.

Back 64

system implementation

Front 65

Which of the following is true of paired programming?

Back 65

Two programmers share the same computer to write a computer program together

Front 66

Which of the following are the dimensions of feasibility?

Back 66

cost, schedule, technical, and organizational feasibility

Front 67

________ are information systems (IS) professionals who understand both business and information technology.

Back 67

Systems analysts

Front 68

________ set the stage for the requirements for any information systems and applications that need to be created or adapted.

Back 68

Business process models

Front 69

Which of the following are the steps in the business process management (BPM) cycle?

Back 69

model processes; create components; implement processes; assess results

Front 70

Which of the following statements is true of information systems?

Back 70

Every information system has at least one application

Front 71

The project plan which results from defining the system is the input to ________, which is the second phase of the SDLC.

Back 71

requirements analysis

Front 72

In a business process, an inventory or a database is an example of a ________.

Back 72

repository

Front 73

In the system implementation phase of the systems development life cycle (SDLC), with ________ installation, the new system runs alongside the old one until it has been tested and is fully operational.

Back 73

parallel

Front 74

A ________ involves balancing three critical factors: requirements, cost, and time.

Back 74

trade-off

Front 75

In a business process, resources are ________.

Back 75

people or computer applications that are assigned to roles

Front 76

In asymmetric encryption, each site has a ________ for encoding messages.

Back 76

public key

Front 77

________ a Web site means to take extraordinary measures to reduce a system's vulnerability using special versions of the operating system.

Back 77

Hardening

Front 78

The process of hardening a Web site is a ________ safeguard.

Back 78

technical

Front 79

________ are small files that enable a browser to access Web sites without having to sign in every time.

Back 79

Cookies

Front 80

________ is a technique for intercepting computer communications through a physical connection to a network or without a physical connection, in the case of wireless networks.

Back 80

Sniffing

Front 81

Which of the following statements is true about losses due to computer security threats?

Back 81

Surveys suggest that some organizations do not report all their computer crime losses, and some will not report such losses at all.

Front 82

Nonword passwords are vulnerable to a ________ attack in which the password cracker tries every possible combination of characters.

Back 82

brute force

Front 83

________ occurs when someone deceives by pretending to be someone else.

Back 83

Pretexting

Front 84

Which of the following is considered a computer crime?

Back 84

hacking of information systems

Front 85

Which of the following usually happens in a malicious denial-of-service attack?

Back 85

A hacker floods a Web server with millions of bogus service requests

Front 86

________ involves breaking into a network to steal data such as customer lists, product inventory data, employee data, and other proprietary and confidential data.

Back 86

Hacking

Front 87

Which of the following statements is true about biometric identification?

Back 87

It often faces resistance from users for its invasive nature

Front 88

With ________, the sender and receiver transmit a message using different keys

Back 88

asymmetric encryption

Front 89

________ protect databases and other organizational data.

Back 89

Data safeguards

Front 90

________ take computers with wireless connections through an area and search for unprotected wireless networks, and then monitor and intercept wireless traffic on unsecured wireless networks.

Back 90

Drive-by sniffers

Front 91

A ________ examines each part of a message and determines whether to let that part pass

Back 91

packet-filtering firewall

Front 92

________ are the primary means of authentication for a user's computer and other networks and servers to which the user may have access.

Back 92

Passwords

Front 93

A ________ is a type of virus that self-propagates using the Internet or other computer network.

Back 93

worm

Front 94

Which of the following is used for biometric authentication?

Back 94

facial features

Front 95

A ________ pretends to be a legitimate company and sends an email requesting confidential data, such as account numbers, Social Security numbers, account passwords, and so forth.

Back 95

phisher

Front 96

________ is a function pertaining to a particular database that develops procedures and practices to control and protect the database.

Back 96

Database administration

Front 97

________ is similar to spyware in that it is installed without the user's permission and that it resides in the background and observes user behavior.

Back 97

Adware

Front 98

A ________ is a number used to encrypt data.

Back 98

key

Front 99

Which of the following is considered a threat caused by human error?

Back 99

an employee inadvertently installing an old database on top of the current one

Front 100

Which of the following was passed to give individuals the right to access their own health data created by doctors and other healthcare providers?

Back 100

the HIPAA of 1996

Front 101

Packet filtering firewalls _______

Back 101

can filter both inbound and outbound

Front 102

Secure Socket Layer is a protocol that is restricted to asymmetric encryption

Back 102

False

Front 103

A _______is content structure that has emerged from the processing of many user tags in social media

Back 103

folksonomy

Front 104

______which refers to the matter on a social media site that is contributed by users, is the essence of SM relationships

Back 104

User Generated Content

Front 105

T or F Social CRM supports those customers who are likely to generate the most business.

Back 105

False

Front 106

T or F In expert systems the programs that process a set of rules are called expert systems shells

Back 106

T

Front 107

T or F Brooks law states that adding more people to a late project reduces the need for coordination.

Back 107

F

Front 108

OLAP stands for

Back 108

online analytical processing

Front 109

In market-basket terminology, ____describes the probability that two items will be purchased together.

Back 109

Support

Front 110

The _____ is a sequence of activities that determine the earliest date by which a project can be completed.

Back 110

critical path