Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
35 Cards in this Set
- Front
- Back
affinity marketing |
Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities. |
|
application service providers (ASPs) |
Outside companies that specialize in providing both the computers and the application support for managing information systems of business clients. |
|
business-to-business (B2B) marketing |
Organizational sales and purchases of goods and services to support production of other products, for daily company operations, or for resale. |
|
buyer partnership |
Relationship in which a firm purchases goods and services from one or more providers. |
|
buzz marketing |
Marketing that gathers volunteers to try products and then relies on them to talk about their experiences with their friends and colleagues. |
|
cobranding |
Cooperative arrangement in which two or more businesses team up to closely link their names on a single product. |
|
collaborative planning, forecasting, and replenishment (CPFaR) |
Planning and forecasting approach based on collaboration between buyers and sellers. |
|
comarketing |
Cooperative arrangement in which two or more businesses jointly market each other's products. |
|
customer churn |
Turnover in a company's customer base. |
|
customer relationship management (CRM) |
Combination of strategies and tools that drives relationship programs, reorienting the entire organization to a concentrated focus on satisfying customers. |
|
customer satisfaction |
Extent to which customers are satisfied with their purchases. |
|
customer win-back |
Process of rejuvenating lost relationships with customers. |
|
database marketing |
Use of software to analyze marketing information, identifying and targeting messages toward specific groups of potential customers. |
|
electronic data interchange (EDI) |
Computer-to-computer exchanges of invoices, orders, and other business documents. |
|
employee satisfaction |
Employee's level of satisfaction in his or her company and the extent to which that loyalty or lack there of is communicated to external customers. |
|
external customers |
People or organizations that buy or use a firm's goods or services. |
|
frequency marketing |
Frequent-buyer or -user marketing programs that reward customers with cash, rebates, merchandise, or other premiums. |
|
grassroots marketing |
Efforts that connect directly with existing and potential customers through non mainstream channels. |
|
interactive television |
Television service package that includes a return path for viewers to interact with programs or commercials by clicking their remote controls. |
|
internal customers |
Employees or departments within an organization that depend on the work of another employee or department. |
|
internal marketing |
Managerial actions that help all members of the organization understand, accept, and fulfill their respective roles in implementing a marketing strategy. |
|
internal partnership |
Relationship involving customers within an organization. |
|
lateral partnership |
Strategic relationship that extends to external entities but involves no direct buyerseller interactions. |
|
lifetime value of a customer |
Revenues and intangible benefits, such as referrals and customer feedback, a customer brings to the seller over an average lifetime of their relationship, less the amount the company must spend to acquire, market to, and service the customer. |
|
national account selling |
Promotional effort in which a dedicated sales team is assigned to a firm's major customers to provide sales and service. |
|
partnership |
Affiliation of two or more companies that help each other achieve common goals. |
|
quick-response merchandising |
Just-in-time strategy that reduces the time a retailer must hold merchandise in inventory, resulting in substantial cost savings. |
|
relationship marketing |
Development, growth, and maintenance of long-term, cost-effective relationships with individual customers, suppliers, employees, and other partners for mutual benefit. |
|
seller partnership |
Relationship involving long-term exchanges of goods or services in return for cash or other valuable consideration. |
|
strategic alliance |
Partnership in which two or more companies combine resources and capital to create competitive advantages in a new market. |
|
supply chain |
Sequence of suppliers that contribute to the creation and delivery of a product. |
|
transaction-based marketing |
Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties. |
|
vendor-managed inventory (VMI) |
Inventory management system in which the sellerin an existing agreement with a buyerdetermines how much of a product is needed. |
|
viral marketing |
Efforts that allow satisfied customers to spread the word about products to other consumers. |
|
Web services |
Platform-independent information exchange systems that use the Internet to allow interaction between firms. |