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22 Cards in this Set
- Front
- Back
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Unit Price
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Cost expressed in a standard measurement: "per ounce."
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Sales Gimmicks
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Include free prizes, discounted prices, "2 for 1" offers
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Rational Advertising
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Convinces/persuades you to buy with facts, other info.
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Limited Warranty
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Covers only certain parts of a product for repair for a certain period of time
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Department Stores
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Examples include J.C. Penny's, Macy's, Nordstrom's, Sak's
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Label
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Tells the contents of the product
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Consumer
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Someone who selects, purchases, uses, disposes of goods
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Limited-line Retailers
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Sell one product; Foot Locker, Mrs Field's Cookies
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Comparison Shopping
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When a shopper checks the price/ quality of a good in more than one store
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Brand Name
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A word, logo, or practice on a product that helps the consumer distinguish it from other products
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Generic Goods
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"No-frill" packaging; often called store brand, can cost up to 40% less than brand name goods
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Outlet Stores
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Sell brand-name goods that are discontinued/have a flaw
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Shopping list
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Bring one of these & you probably won't impulse buy
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Emotional Advertising
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Appeals to your feelings; "use this cologne, and you'll have ten dates for homecoming"
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Promotional Sale
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Used to introduce a new product
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Impulse shopping
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Purchase without regard to "Do I really need this?"
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Clearance Sale
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Used to move "out-of-season," no longer profitable goods
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Loss Leaders
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Products sold below cost to bring in customers
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Shop-at-home vendors
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Include QVC on cable TV and Penny's mail-order catalog
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Consumer publications
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Magazines that examine, test, and rate products for shoppers
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Discount Store
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E.I. K-mart, Wal-mart
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Full Warranty
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Covers repair and/or replacement for a defective product from 90 to year
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