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50 Cards in this Set
- Front
- Back
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Which medium was the first to be mass marketed?
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books after the advent of the printing press
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The printing press was invented by _____.
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Gutenberg
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Which was NOT a contribution of the telegraph?
Which was NOT a contribution of the telegraph? a. It separated communication and transportation. b. It was the first mass media form. c. It made messages instantaneous. d. Information became a commodity. |
B
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Which of the following is NOT an era of mass communication?
a. Oral b. Digital c. Media d. Print |
C
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_____ can refer to the appearance of older media on newer media channels.
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Media convergence
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Which of the following occurs only occasionally as part of the linear model of mass communication?
a. Sender b. Feedback c. Message d. Mass media channel |
Feedback
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An example of a gatekeeper is a(n)_____.
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Editor
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According to the linear model of mass communication, a newspaper would be a _____.
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Mass Media Channel?
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Selective exposure of audiences means that people _____.
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Seek out media that reinforces their values
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In the linear model of mass communication, receivers include _____.
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Web surfers
Film Audiences Magazine Readers |
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Rather than being viewed as a hierarchy, mass culture can be examined as a cultural _____.
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Map
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What is a value of a modern society?
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Working efficiently
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What does LOP refer to in television programming?
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Least Objectionable programming
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Which of the following is NOT a value of the postmodern society?
a. Opposing hierarchy b. Diversifying and recycling culture c. Accepting scientific reasoning d. Embracing paradox |
D?
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High culture is most often associated with _____.
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money
upper classes educated audiences |
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The first step in the critical process is _____.
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Description
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Description involves _____.
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Taking notes
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Analysis involves
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Identifying patterns
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Interpretation involves
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determining meanings of the media
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Evaluation involves
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Judging the subject's value
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The last stage of the critical process is _____.
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Engagement
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Engagement involves
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actively working to create a media world that best serves democracy
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The critical process allows a(n) _____ view on media.
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informed; allows for assing information and becoming knowledgeable... Media literacy
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the printing press combined which three elements necerry for mass marketing
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duplication
rapid duplication lower cost from rapid duplication |
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How did the printing press pave the way wor major social and cultural changes
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allowing transmitt of knowledge across national boundries
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The print era allowed for what type of government
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nation states
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The telegraph allowed for the
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transformation from an industrial, print-based society to an informational era
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The telegraph
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1) separated communication from transportation
2) in combination with the rise of mass-market newspapers, transformed information into a commodidy 3) made it easier for militar, business, and political leaders to coordinate commercial and military opperations 4) foreshadowed its own demise in future technological developments, like wireless technology |
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digital communication
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images, texts, and sounds are converted into electronic signals which are reassembled as a precise reproduction of a product.
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Media Convergence
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1) the technological merging of content in different mass media
2) sometimes called Cross Platform - a particular business model that is favored by corporate interests... consolidating various media holdings under one corporate unbrella |
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Linear Model of Mass Communication
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A component system made up of
senders messages through- Mass media channels Senders pitch to Receivers Gatekeepers function as message filters Occasionally allowing feedback |
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Cultural approach to mass communication
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recognize that individuals and societies bring diverse meanings to messages, given varying factors
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Which was NOT necessary for books to become a mass-marketed product?
a. Cheaper raw materials b. Rapid duplication c. Machines replacing hand copying d. A more affordable end product |
a
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How did the telegraph contribute to the development of mass communication?
a. It separated communication and transportation. b. It slowed the flow of information. c. It was the first mass media form. d. It replaced oral communication. |
a
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Which medium was the first to be mass marketed?
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books
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In the United States, the transition from the print era to the informational era began with _______________.
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Development of the telegraph
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What were the eras of mass communication
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oral
written electronic digital |
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What is the correct order for the linear model of mass communication
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Senders
messages mass media receivers |
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How audiences understand and decode media depends on
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education
gender race |
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A person or institution that filters media messages between the sender and receiver is called a _____.
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gatekeeper
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Mass media channels are
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newspapers
books magazines radio television internet |
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The idea that pop culture makes audiences lose their ability to discriminate between good and bad is known as the _____ theory.
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Big Mac
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What are the Values of a Modern Society
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Working efficiently
Individual dignity believing in rational order rejecting tradition organized scientific |
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PreModern Values
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natural or devine order
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Post Modern
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music vieeos, remote controls
opposing hierarchy diversifying recycling culture questioning scientific reasoning embracing paradox |
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One fear of critics is that popular culture will _____.
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exploit classical literature
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Interpretation involves _____.
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determining meanings of the media
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The second stage in the critical process is _____.
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analysis
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At its best, mass media is _____.
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a force of democracy
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Put the steps in the critical process in the correct order?
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Description
analysis interpretation evaluation engagement |
