Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
34 Cards in this Set
- Front
- Back
|
1. The process of ___________________ brings raw. materials, packaging, other goods and services, and information from suppliers to producers.
|
inbound logistics |
|
|
2. The economic term __________ refers to the waiit-satisfying ability or value that's added to goods or services by organizations when the products are made more useful or accessible to consumers than they were before.
|
utility |
|
|
3. A marketing intermediary known as a ____________________________ sells to other organizations.
|
wholesaler |
|
|
4. A(n) _________________________ is a distribution system in which producers manage all the marketing functions at the retail level.
|
administered distribution system |
|
|
5. The movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations is __________________
|
material handling |
|
|
6. The function of ______________________ involves planning, implementing, and controlling the physical flow of materials, final-goods, and related information from points of origin to the point of consumption to meet customer requirements at a profit.
|
logistics |
|
|
7. The distribution strategy known as ______________________________ puts products into as many retail outlets as possible.
|
intensive distribution |
|
|
8. The sale of goods and services by telephone is called________________.
|
telemarketing |
|
|
9. A firm adds value to products through _____________________ by having them where people want them.
|
place utility |
|
|
10. The use of __________________________ includes using multiple modes of transportation to complete a single long distance movement of freight
|
intermodal shipping |
|
|
11. The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate is called __________________
|
supply chain management |
|
|
12. The distribution strategy known as _____________________ sends products to only one retail outlet in a given geographic area.
|
exclusive distribution |
|
|
13. Providing fast, friendly service during and after the sale and teaching customers how to best use products over time is considered to be __________________
|
service utility |
|
|
14. The whole set of marketing intermediaries in the _____________________________ includes wholesalers and retailers that join together to transport and store goods in their path from producers to consumers.
|
channel of distributon |
|
|
15. A ________________ is an organization that sells to ultimate consumers.
|
retailer |
|
|
16. A distribution system called a _________________________________ is one in which all the organizations in the channel of distribution are owned by one firm.
|
corporate distribution system |
|
|
17. A distribution strategy that sends products to only a preferred group of retailers in an area is called _______________________
|
selective distributor |
|
|
18. An organization adds value called ________________________ to products by opening two way flows of information between marketing participants.
|
information utility |
|
|
19. Organizations called _____________________ assist in moving goods and services from producers to industrial and consumer users.
|
marketing intermediaries |
|
|
20. Wholesalers known as a __________________ furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment.
|
rack jobbers |
|
|
21. A _______________________ is an organization that puts many small shipments together to create a single large shipment that can be transported more cost-effectively to the final destination.
|
freight forwarder |
|
|
22. Wholesalers called ____________________ solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer.
|
drop shippers |
|
|
23. Wholesalers that serve mostly smaller retailers with a limited assortment of products are____________________.
|
cash and carry wholesaler |
|
|
24. Marketing intermediaries called _______________________ bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods.
|
agents/brokers |
|
|
25. Adding value to products by making them available when they're needed is called_______.
|
time utility |
|
|
26. The concept of _______________________ is doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service.
|
possession utility |
|
|
27.The function of ____________________ refers to managing the flow of finished products and information to business buyers and ultimate consumers.
|
outbound logistics |
|
|
28. In a _____________________________ members are bound to cooperate through contractual agreements.
|
contractual distribution system |
|
|
29. Independently owned firms called __________________________ take title to the goods they handle.
|
merchant wholesalers |
|
|
30. Selling to consumers in their homes or where they work is called ______________________
|
direct selling |
|
|
31.Selling goods and services to ultimate consumers over the Internet is known as_________.
|
electronic retailing |
|
|
32. The __________________________ consists of the sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers.
|
supply chain(value chain) |
|
|
33. Any activity known as________________ directly links manufacturers or intermediaries with the ultimate consumer
|
direct marketing |
|
|
34. Bringing goods back to the manufacturers because of defects or for recycling materials is called______________________.
|
reverse logistics |
