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14 Cards in this Set
- Front
- Back
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Marketing |
the process of creating, promoting, and presenting a product or service to meet te wantts and needs of consumers, wherever they are |
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market |
a group of customers who share a common interest |
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what are the seven functions of marketing |
1. Distribution 2. Financing 3. Marketing infomaion management 4. Pricing 5. Product service/ management 6. Promotion 7. Selling |
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Distribution |
Purchasing stock , handling, and invitory control |
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Financing |
Getting start up capital/ risk managment |
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Pricing |
Mark-up rate/ profit margin |
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Product/ service mangement |
Improving product mix |
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Promotion |
efferts to inform, persuade, remind |
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Selling |
relationship marketing |
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Relationship marketing |
companies build and maintain relationships with their customers |
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Product |
is there a demand for a product or service. Packaging design, color, size, name |
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Place |
how and where will customers buy their goods and services |
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Channal of distribution |
A pathway to direct products or consumers |
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Direct distribution |
occurs when goods or services are sold from the producer directly to the customer |
