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24 Cards in this Set
- Front
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Coordinated apparel items using several colors and fabrics within an apparel line |
group |
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An apparel company employee who is responsible for planning and overseeing to ensure that the company's needs for a line are met. This person often coordinates several lines presented by the company. This is also someone who visually displays merchandise within a retail store |
Merchandiser |
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A calendar which indicates when each step of the design and distribution of a season's line must be completed |
Master calendar |
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Process of dividing information to determine what the customer will need and want, and when and where the customer will want to make purchases |
Market research |
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Information gathered about consumer characteristics and consumer behavior, including broad trends in the market place as well as specific information about a target group of consumers. |
Consumer research |
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Information gathered by a company regarding preferred product design and product characteristics desired by a specific customer group. |
Product research |
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Information about general market trends |
Market analysis |
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Information about consumers that focuses on understanding characteristics of consumer groups, such as age, gender, marital status, income, occupation, ethnicity, and geographic location |
Demographic |
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Information gathered about a target group's buying habits, attitudes, values, motives, preferences, personality, and leisure activities. |
Psychographics |
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Description of the gender, age range, lifestyle, geographic location, and price zone for the majority of the company's customers for a specific line. |
Target customer |
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Research focusing on general economic and social trends related to consumer spending patterns and the business climate. |
Long-range forecasting |
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Researching specific fashion trends and new styles for an upcoming season and determining the level of demand and timing for these styles (also referred to what, when, and how much to manufacturers) |
Short-range forecasting |
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Item in a line or collection that is carried over from one season to the next |
carryover |
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Use of the appeal of the target customer's lifestyle choices, especially in product advertising |
Lifestyle merchandising |
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A selected group of colors, often represented by color chips. Each new line will be composed of a group of selected colors |
Color palette (or color story) |
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Color used in a seasonal line that reflects the current color trends, determined by the apparel company for the target customer |
Fashion Color |
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Magazine available for individual purpose or by subscription to consumes and typically read by the target customer |
Popular fashion magazine |
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A company that predicts consumers' future style preferences and trends in textiles and apparel. Predictions are based on research conducted by its staff and other associations |
Fashion forecasting service |
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A three to five yard length of fabric ordered from a textile mill by the apparel manufacturer to use for making a prototype garment |
Sample cut |
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Magazine sold over the counter as well as by subscription whose primary focus is on the latest fashion trend |
Fashion magazine |
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Looking for new fashion trends in the retail markets that may influence the direction of an upcoming line |
Shopping the market |
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A publication such as a newspaper or magazine that is targeted to the trade, such as retailers, manufacturers, or textile producers, and generally available by subscription or at some specialty book and magazine sellers |
Trade publication |
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Colors such as black, navy, white, gray, or tan that is used in a line that appears frequently, season after season |
Staple color |
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Information on future directions of consumer behavior, color, fabrics, and fashion styling obtained by reading trade publications and/or fashion magazines, making observations, or other data collection methods |
Trend research |
