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20 Cards in this Set

  • Front
  • Back
Summarize dot com bubble
High faith in internet market
Tons of funds invested in companies
Drove share prices to unseen levels
Bubble burst as no profit was made
Advantages of E-biz for sellers (7)
(Think time, $$, market, info)
1. Increased sales opportunities
2. Decreased costs
3. 24/7 sales
4. Access to NARROW market segments
5. Access to GLOBAL markets
6. Increased speed & ACCURACY of info delivery
7. DATA collection & customer preference tracking
Disadvantages of E-biz for sellers (6)
(Think tech, competition, maintenance)
1. Growing competition from other e-biz
2. Rapidly changing tech
3. Greater telecomm capacity or bandwith demands
4. Difficulty of integrating existing biz w/ e-biz transactions
5. Problems maintaining e-biz systems
6. Global market issues: diverse languages, unknown political environments, currency (PEST)
Advantage of E-biz for buyers (7)
(Think accessibility, time, info)
1. Wider product availability
2. Customised & personalised info & buying options
3. 24/7 shopping
4. Easy comparison shopping
5. Access to global markets
6. Quick delivery of digital products & info.
7. Access to rich media describing products & services
Disadvantage of E-biz for buyers (6)
(Think TRUST)
1. Difficulty differentiating among so many online sellers
2. Unpredictable transaction security & privacy (TRUST)
3. Dealing w/ unfamiliar, possibly untrustworthy sellers
4. Inability to touch & feel products before purchase
5. Unfamiliar buying process and concerns about vendor reliability
6. Issues returning products
Define ISP
Internet Service Provider
- A business that provides internet access for a fee
Define INTRANET
An internal internet within an organisation
Define EXTRANET
Two or more intranets connected over the internet
Define Brick N Mortar
Physical retail channel
Define Pure-play retailer
Online only business
Define Multichannel
Operate online/offline
Elevator Pitch: purpose
HOT SUMMARY: Quickly & simply define a product and its value proposition
Model of Elevator Pitch
[Product name] is a [product category] for [target] who wants/needs [compelling reason to buy] [product name] provides [key benefit] unlike [main competitor], the [product] [key differentiation].
General structure of business pitch... (5)
1. Elevator Pitch
2. The Problem (What, who, how many, how do you know?)
3. Your Solution (how product fixes)
4. Market Size analysis
5. Business Model
Market size analysis has 2 methods... define each
1. Top-down (secondary info, someone else reported it)
2. Bottom-up (by self, calculate users/usage/revenue)
Goal of business model
Method firm builds & uses its resources to offer customers better value than its competitors and make money doing so.
General flows of business model (4)
1. Creating VALUE requires infrastructure
2. Infrastructure generates costs
3. Value creates revenue
4. Profit zone between cost structure & revenue model
Business model main component!!!
VALUE PROPOSITION
(Offer to customers)
Components of INFRASTRUCTURE (left side) (3)
1. Partner network
2. Core capability
3. Activity configuration
Components of VALUE (right side)
1. Customer r/ship
2. Distribution channel
3. Target customer (PUSH & PULL)