Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
17 Cards in this Set
- Front
- Back
|
This is a method for entering one or more search items into a single data string into a search engine. |
Organic Search |
|
|
These results are listed on search engine(s) because of their relevancy to the search terms. |
Organic search |
|
|
Advertising within the sponsored listings of a search engine or a partner site by paying. |
Paid search marketing |
|
|
What is a PPC? |
Pay-Per-Click; Every time your ad is clicked, you pay. |
|
|
What are [Google] AdWords? |
an advertising service by Google for businesses wanting to display ads on Google and its advertising network. |
|
|
This enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. |
What are [Google] AdWords? |
|
|
This cognitive bias demonstrates the way people are more likely to follow through on an action if their focus is concentrated. |
What is Attention Ratio? |
|
|
This principle was coined back in 2005 based on a study on how searchers looked at the Google search results. |
What is the Golden Triangle? |
|
|
What is the Golden Principle? |
This is when a person focuses on a specific triangular location on the page. |
|
|
What is remarketing? |
This is a clever way to connect visitors to your website who may not have made an immediate purchase or enquiry. Ex: Pop-ups on the side of website pages |
|
|
This allows you to position targeted ads in front of an audience that had previously visited your website - as they browse elsewhere around the internet. |
What is remarketing? |
|
|
What is another word for retargeting? |
Remarketing |
|
|
What is another word for remarketing? |
Retargeting |
|
|
If a Rich Media ad was displayed ten times and two impressions experienced interaction with the ad, then what is the Interaction rate? |
the Rich Media Interaction Rate is reported as 20 percent. |
|
|
How do you calculate the Interaction Rate? |
Interactive Interaction / Interactive Impressions |
|
|
In Online Advertising, this is an ad revenue model that focuses on weight or percentage among other advertisers. |
What is "Share of Voice”? |
|
|
This is used to "represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period." |
What is “Share of Voice”? |
