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5 Cards in this Set

  • Front
  • Back
ethnocentric predisposition
nationalistic philosophy of management whereby the values & interest of parent company guide strategic decisions
polycentric predisposition
philosophy of management whereby strategic decisions are tailored to suit the cultures of the countries where the MNC operates
geocentric predisposition
philosophy of management whereby the company tries to intergrate a global systems approach to decision makeing
regiocentric predisposition
philosophy of management whereby the firm tries to blend its own interest with those of its subsidiaries on a regional basis
globalization imperative
belief that 1 worldwide approach to doing business is the key to both efficiency and effectiveness