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17 Cards in this Set

  • Front
  • Back

Language:

Codes &meanings “… are learned by cultural affiliation.”




Meanings given to symbols based on individual

Sapir-Whorf Hypothesis

Only by language (grammar, syntax, vocab) can we produce thought. Thus varieties in language and culture produce variations in thought and perceptions...therefore we contend with "linguistic relativity"







Qualitative methods to study language:

discourse analysis;
rhetorical analysis;
pragmatics: (based upon Speech Act Theory)


ethnography:

Mary Fong:

on nexus of language, communication and culture;


She said Sapir-Worf Hypothesis is essential role of language in thought;




Rise of concept of linguistic relativity;

Carolyn Roy on Mexican language usage;



cultural identity hidden behind verbal mask;




sayings,
proverbs,
endearments,
double meanings;

Sample values of Mexican temperament;



traditional gender roles: machismo & marianismo;


communalism;


family;


trust,
importance of appearances;
respect for privacy;


Israel-Palestine:

historical conflict;

Recognize contrasting speech codes;


In Israel Palestine

Code of musayra: “to accomodate”

Code of dugri: as “straight talk”

Aaron Cargile

natural biases in speaking;

Prejudiced perceptions of language differences:

Language can indicate personality, age, situation, fluency;




We assess character by their apparent usage; judge sound;




We respond to similarity; (and fear difference?)




Accents: prejudge by sound: region, education, and class status;




Speech Styles: bias in choice of words or grammatical phrase;




Speech Rates: varying number of words or syllables per minute;

Nonverbal communication codes

unconscious with ambiguity;

8 channels of nonverbal

1. Physical appearance (attire, hair, make-up and clothing);

2. Proxemics (space and distance);

3. Chronemics (time and duration);

4. Kinesics (facial expression, movements, gestures);

5. Haptics (touch);

6. Oculesics (eye contact and gaze);

7. Vocalics (paralanguage);

8. Olfactics (smell).

High vs low context culture

HIGH: Non verbals / Status


Low: Language / Rules spelled out




HIGH: Japan


US = LOW



High VS Low contact culture;

High: Japan


Low: Canada

Masculinist vs Feminist

US v Sweden

McDaniel on Japanese business culture:

Highly masculinist business culture;

Enkai culture:

post-work drinking party;