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3 Cards in this Set
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Portfolio management approaches |
To see which projects should be undertaken and ensure balance in risk and reward. Benefit measurement: simple subjective judgement (gut feeling etc) Economic models: financial or quantitative data in analysis payback time NPV etc Portfolio method: construct multiple charts to get a full picture |
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Knowledge push |
Innovations as result of scientific research. Organised R&D & systematic commitment to target key technological challenges and problems. |
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Need pull |
Innovation requires demand. Innovation is often response to a need. Innovation management must develop ways of meeting needs. Important in mature stage. |
