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3 Cards in this Set

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Portfolio management approaches

To see which projects should be undertaken and ensure balance in risk and reward.



Benefit measurement: simple subjective judgement (gut feeling etc)


Economic models: financial or quantitative data in analysis payback time NPV etc


Portfolio method: construct multiple charts to get a full picture

Knowledge push

Innovations as result of scientific research. Organised R&D & systematic commitment to target key technological challenges and problems.

Need pull

Innovation requires demand. Innovation is often response to a need. Innovation management must develop ways of meeting needs. Important in mature stage.