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3 Cards in this Set

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Firm specific core competencies

Competencies more important than products. Can develop more products moving forward with right competencies. Used in all business units and products. Needs to focus on core competencies, more than 5-6 not viable.



Limits: can you diversify products with core competencies. big firms have many technologies (not only core) can become too rigid if too dominant

Globalisation of R&D

Open innovation concept - global r&d, create skills and opportunities for innovation on a world level.



Specialisation based structure: global centres responsible for certain products. Where? Competencies, right managers, cost of transactions, cost of relocation.

Marketing strategy

Strategic analysis - what could we do


Strategic choice - what are we going to do


Strategic monitoring - reviewing if made right choice