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16 Cards in this Set
- Front
- Back
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What are the main objectives of a new product development process? |
- Maximizing the product’s fit with customer requirements - Minimizing the development cycle time - Controlling development costs |
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What is meant with partly parrallel process design? |
When product design is initiated before concept development is complete, and process design is begun long before product design is finalized |
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What are some disadvantages of partly parrallel process design? |
- If variations in product design require significant changes to process design, beginning process design before product design is finalized can result in costly rework of the production process - Once process design has begun, managers may be reluctant to alter the product design even if marketing testing reveals the product is suboptimal. |
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What are project champions? |
Senior company members assigned to champion a new product development process. These senior executives have the power and authority to support and fight for a project. |
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What is a major risk of championing? |
Managers get to involved and will not want to terminate a sub optimal project |
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How can the risks with championing be countered? |
- Developing “antichampions” who play the role of the devil’s advocate. - Encourage a corporate culture open to the expression of dissenting opinion. - Encouraging champions to justify their projects objectively, without resorting to force of personality |
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Name a few myths about project champions |
1. Projects with champions are more likely to be successful in the market. 2. Champions get involved because they are excited about the project, rather than from self-interest. 3. Champions are more likely to be involved with radical innovation projects. 4. Champions are more likely to be from high levels in the organization. 5. Champions are more likely to be from marketing. |
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Name some different tools that can help improve the new development process |
- Stage gate processes - Quality function deployment (house of quality) - Design for manufacturing - Failure modes and effects analysis - Computer aided design |
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What is a stage gate process? |
When a development process has to move through different stages. At the end of every stage a team has to decide if it wants to continue with the process of abandon it. This reduces the risk of process development |
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What are the different components that make up a gate? |
- Deliverables - Criteria - Output |
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What is the house of quality? |
The house of quality is a matrix that maps customer requirements against product attributes |
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What are the advantages of the house of quality matrix? |
- Provides a common language and framework for members of a project team. - Makes the relationship between product attributes and customer requirements very clear. - Focuses on design trade-offs. - Highlights the competitive shortcomings of the company’s existing products. - Helps identify what steps needs to be taken to improve them. |
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What is a Failure modes and effects analysis? |
Analysis that identifies potential failures in a system, classify them according to their severity, and put a plan into place to prevent the failures from happening |
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What is Computer-aided design? |
The use of computers to build and test product designs |
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What is Computer-aided manufacturing? |
The implementation of machine-controlled processes in manufacturing |
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What are some metrics that you can use to measure innovation? |
1. Return on innovation (profit inn / cost inn) 2. Percentage of projects that achieved sales goals. 3. Percentage of revenues generated by products developed within the past 5 years. 4. Firm’s ratio of successful projects to its total project portfolio. |
