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30 Cards in this Set
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Advertising |
Business of persuading people to buy things |
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Advertisement/ad/advert |
Printed/audio/film products used to sell something
(Commercial : ads on radio or TV) |
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Kinds of adverts and Advertising |
Sponsorship Commercials : pubblicità, spot alla TV,radio Pop-up ads : pubblicità su internet Brochures Billboards : manifesto, cartellone Banner ads: pubblicità su internet a mo di striscione nei siti Telemarketing : vendite telefoniche Jingles : musichetta nelle pubblicità (this jingle Is awfully catchy: non esce più dalla testa) Flyers: volantini |
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Adjectives |
Irritating Persuasive Disappointing : deludente, insoddisfacente Ubiquitous :diffuso, onnipresente Convincing : credibile, plausibile Distracting Compelling : persuasivo, convincente Repetitive Invasive Infuariating Disturbing Slick : well executed, ottimo, eccellente Unavoidable Catchy: orecchiabile, Song slogan memorable Effective : efficace |
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Reassure |
Rassicurare |
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Vendor |
Venditore |
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Ploy |
Plan, strategy, idea (We need some new ploy to attract costumers back) |
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Gimmick |
Trucco, stratagemma, espediente |
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Appeal |
Be attractive " The idea of working a sixty-hour week doesn't really appeal." |
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Assure |
Say confidently, make certain |
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Pressurise
Pressurise sb into doing sth |
Fare pressione su, pressare
Fare pressione su qlcn affinché faccia qlcs (costumers can often feel pressurised into buying a product they don't Need) |
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Convince |
Persuade |
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Induce |
Indurre, causare |
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Oblige Oblige sb to do sth |
Assecondare, soddisfare, fare una cortesia a qlcn Costringere qlcn a fare qlcs |
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Urge sb to do sth |
Incoraggiare/spingere/sollecitare qlcn a fare qlcs |
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Brand |
Marca |
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Entice sb to do sth |
Persuade to do, Indurre qlcn a, convincere qlcn a Attract Lure |
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Sales representative |
Rappresentante commerciale |
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Seduce, tempt |
Allettare, sedurre, tentare (figurato e non) |
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Manufacturer |
Costruttore, produttore, fabbricante |
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Boost |
Sostenere, incoraggiare, aumentare (es the sales) |
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Retailer |
Commerciante |
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Rebate |
Sconto, riduzione, discount |
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Hard sell |
Vendita aggressiva |
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Things |
Luxury Goods Handmade Products Articles of Clothing Personal Possessions Essential Items |
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Bombard |
Bombardare (bombard young children with colorful and entertaining TV ads) |
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Consumer society |
Società dei consumi |
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On the other hand |
However |
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Benefits and drawbacks |
Benefici e svantaggi |
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Compelling |
If a reason, argument, etc. is compelling, it makes you believe it or accept it because it is so strong: "compelling evidence" "It's a fairly compelling argument for going" Very exciting and interesting and making you want to watch or listen: "I found the whole film very compelling." " A compelling story" |
