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5 Cards in this Set
- Front
- Back
Closed questions
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Questions that can be answered directly with facts. These questions often start with words such as What? When? Where? Who? How many? etc.
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Open-ended questions
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Questions that cannot be answered directly with facts and require some form of exploring, brainstorming or judgment. These questions often start with words such as Why? How? What if? etc.
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Sample group
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The group of people chosen to take part in a survey, whose responses are used to reflect the opinions and responses of the bigger target group. This group should be fairly representative of the target group.
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Target audience
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The group you are trying to inform or report to. This needs to be considered in order to know at which level information should be ‘pitched’.
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Target group
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The subset of people whose information you are trying to analyze in a survey or questionnaire.
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