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37 Cards in this Set
- Front
- Back
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WiMax (Worldwide Interoperability for Microwave Access)
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creates hot spots around central antenna within which people can wirelessly tap into the Net
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Mobile-Fi
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multi-mile access but adds the capability of accessing the Net while the user is moving a car or train
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Ultrabroadband
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will allow people to move extremely large files quickly over short distances
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Internet
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global collection of computer networks linking both public and private computer systems
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Opt-in email
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commercial email that is sent with the recipient’s consent, such as when web site visitors give their permission to receive commercial email about topics and products that interest them
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Spam
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uninvited commercial messages sent to electronic mailing lists
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Usenet
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a collection of discussion groups in cyberspace
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World Wide Web (WWW)
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a web of information available to most Internet users, and its graphical environment makes navigation simple and exciting
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Surfing
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gliding from page to page
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Search engine
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allows Internet user to surf by typing in a few keywords, and the search engine finds all the sites that contain the keywords
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Portal
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a starting point for Web access and search
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Web site
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a collection of web pages, images, videos, and other digital content that is hosted on a Web server
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Mash-up
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the combination of one ore more Web sites into a single site
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Blog
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a personal journal that is frequently updated and intended for public access
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Blogger
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author of a blog
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Click-through
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a measure of the number of page elements (hyperlinks) that have actually been requested
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Paid search
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process by which advertisers pay Web sites and portals to place ads in or near relevant search results based on key words
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Search Engine Optimization (SEO)
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a process whereby the volume and quality of traffic to a Web site from search engines is improved based on surfer’s profiles
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Display/Banner ads
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paid placements of advertising on Web sites that contain editorial material
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Sponsorship
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occurs when a firm pays to maintain a section of a site
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Pop-up Ad
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An internet advertisement that opens in a separate window while a Web page is loading
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Interstitial (Splash Screen)
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appear on site after a page has been requested before it is loaded
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Pop-Under Ad
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ads that are present under the web user’s active window and are only visible once the user closes that window
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Viral marketing
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the process of consumers marketing to consumers over the Internet through WOM transmitted through emails and electronic mailing lists
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Rich Media/Video and Audio
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the process in which a Web ad uses advanced technology like streaming a video or audio that interacts with the user when the user’s mouse passes over the ad
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Corporate Home Page
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simply the Web site where a business provides current and potential customers with information about the firm and usually its brands in great detail
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Virtual Mall
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a gateway to a group of Internet storefronts that provide access to mall sites by simply clicking on a category of store
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Widgets
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a module of software that people can drag and drop on their personal web page of their social network
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Sticky site
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able to attract visitors over and over again and keep them for a long time
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Domain name
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a company’s unique identity on the Internet
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Top level domain
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the suffix that follows the web site name
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Hits
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represent the number of elements requested from a given page and consequently provide almost no indication of actual Web traffic
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Page views
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the pages sent to the requesting user’s computer
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Visits
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the number of occasions in which a user X interacted with site Y after time Z has elapsed
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Unique visitors
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the number of different people visiting a site during a specified period of time
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Web analytic software
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measurement software that not only provides information on hits, pages, visits and users, but also lets a site track audience traffic within the site
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Click fraud
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clicking on Internet advertising solely to generate illegitimate revenue for the Web site carrying the ad
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