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6 Cards in this Set
- Front
- Back
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The process by which a firm's managers evaluate the future prospects of the firm and decide on appropriate strategies to achieve long-term objectives is called ____. |
Strategic Planning |
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Which of the following terms refers to the basic means by which a company competes? |
Strategy |
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A company's choice to operate in a business or businesses and the ways in which it differentiates itself from its competitors is called its ____. |
Strategy |
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Which of the following is the most common reactive reason for a firm to extend its operations overseas? |
Globalization of competitors |
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Restrictive trade barriers most likely influence the globalization of businesses by encouraging firms to ___. |
Switch from exporting to overseas manufacturing. |
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Roch, a swiss chocolate company, recently opened a manufacturing unit in Spain. The purpose of this move was that Roch wanted to avoid Spain's high import tariffs. Which of the following reasons prompted Roch to open the manufacturing unit in Spain? |
Trade Barriers |
