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3 Cards in this Set
- Front
- Back
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What is the "socio-cultural level of analysis"? (key words) |
How the presence and behaviour of one or a few people affect the behaviour and attitudes of another individual. |
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3 key concepts ('premises') that drive socio0cultural psychology |
1. social & cultural environment influences our behaviour 2. we want to feel connected to others (it matters!) 3. we have a social identity |
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3 methods used at SCLOA |
1. Laboratory experiments 2. Participant observation 3. Content analysis |
