Iab

Front 1

Abort

Back 1

When a web server does not successfully transfer a unit of content or add to a browser. This is usually caused by a user hitting the bottom button or clicking on another link prior to the completion of a download.

Hint 1

None

Front 2

Abandonment

Back 2

When a user leaves a shopping cart with something in it prior to completing the transaction.

Front 3

Activity audit

Back 3

Independent verification of measured activity for a specified time period. Some of the key metrics validated are ad impressions, page impressions, clicks, total visits and unique users. And activity audit results in a report verifying the metrics. Formally known account audit.

Hint 3

None

Front 4

Ad/advertisement

Back 4

The commercial message targeted to and advertisers customer or prospect.

Hint 4

No

Front 5

Ad banner

Back 5

A graphic image or other media object used as an advertisement. See IAB voluntary guidelines for banner ads.

Hint 5

No

Front 6

Ad Blocker

Back 6

Software on a users browser which prevents advertisements from being displayed.

Hint 6

No

Front 7

Ad campaign audit

Back 7

An activity audit for a specific ad campaign

Hint 7

No

Front 8

Ad centric measurement

Back 8

Audience measurement derived from a third party ad servers own server logs

Front 9

Ad display/ad delivered

Back 9

When an ad is successfully displayed on the users computer screen

Front 10

Ad download

Back 10

When an ad is downloaded by the server to a users browser. Ads can be requested, but aborted or abandoned before actually being downloaded to the browser, and hence there would be no opportunity to see the ad by the user

Front 11

Address

Back 11

A unique identifier for a computer or site online, usually a URL for a website or marked with an @ for an email address. Literally, it is how one computer finds the location of another computer using the Internet

Front 12

Ad impression

Back 12

1) An ad which is served to a users browser. Ads can be requested by the users browser (referred to as pulled ads )or they can be pushed, such as email ads. 2) A measurement of response from an ad delivery system to an ad request from the users browser, which is filtered from robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the users browser--therefore closest to the actual opportunity to see by the user. Two methods are used to deliver ad content to the user

A) server initiated

B) client initiated

Server initiated ad counting uses the publishers Web content server for making requests, formatting and re-editing content.

Client initiated ad counting relies on the user's browser to perform these activities.

For organizations that use a server -initiated ad counting method, counting should occur subsequent to the ads response at either the publishers ad server or the Web content server. For organizations using a client -initiated add counting method, counting should occur at the publishers ad server or third-party ad server, subsequent to the ad request, or later, in the process. See IaB.net for ad campaign measurement guidelines.

Front 13

Ad impression ratio

Back 13

Click -through's divided by Ad impressions. see click rate.

Front 14

Ad insertion

Back 14

When an ad is inserted in a document and recorded by the ad server

Front 15

Ad materials

Back 15

The creative artwork, copy, active URLs and active target sites which are due to the seller prior to the initiation of the ad campaign

Front 16

Ad network

Back 16

An aggregator or broker of advertising inventory for many sites. Ad networks are the sales representatives for the Web sites within the network

Front 17

Ad request

Back 17

The request for an advertisement as a Direct result of our users action as recorded by the ad server. Ad requests can come directly from the user's browser or from an intermediate Internet resources, such as a web content server.

Front 18

Ad recall

Back 18

A measure of advertising effectiveness in which a sample of respondents is exposed to an ad and then at a later point in time is ask if they remember the ad. Ad recall can be on and aided or unaided basis. Aided recall is when the respondent is told the name of the brand or category being advertised.

Front 19

Ad serving

Back 19

The delivery of ads by your server to an end user's computer on which the ads are then displayed by a browser and/or cached. Ad serving is normally performed either by a web publisher or by a third ad server. Ads can be embedded in the page or served separately

Front 20

Ad space

Back 20

The location on a page of the site in which an advertisement can be placed. Each space on the site is uniquely identified. Multiple add spaces can exist on a single page

Front 21

Ad Stream

Back 21

The series of ads displayed by the user during a single visit to a site (also impression stream.)

Front 22

Ad transfers

Back 22

The successful display of an advertiser's website after the user clicked on an ad. When a user clicks on an advertisement, a click through is recorded and redirects or transfers the users browser to an advertiser's website. If the user successfully displays the advertisers website and ad transfer is recorded.

Front 23

Ad view

Back 23

When the ad is actually seen by the user. Note this is not measurable today. The best approximation today is provided by ad displays.

Front 24

Advertiser

Back 24

The company paying for the advertisement

Front 25

Affiliate marketing

Back 25

An agreement between two sites in which one site (the affiliate ) agrees to feature content or an ad designed to drive traffic to another site. In return, the affiliate receives a percentage of sales or some other form of compensation generated by that traffic.

Front 26

Alternate text

Back 26

A word or phrase that is displayed when a user has image loading disabled in their browser or when a user abandons the page by hitting stop in their browser prior to the transfer of all images. Also appears as balloon text when a user lets their mouse rest over an image

Front 27

ANA - Association of National Advertisers

Back 27

The Association of national advertisers leads the Marketing community by providing its members insights, collaboration and advocacy. The ANA strives to promote and protect all advertisers and marketers, see ANA.net for more information.

Front 28

Animated Gif

Back 28

And animation created by combining multiple GIF images in one file. The result is multiple images, displayed sequentially, giving the appearance of movement.

Front 29

Anonymizer

Back 29

An intermediary which prevents websites from seeing a users Internet protocol which is IP address

Front 30

Applet

Back 30

A small, self-contained software application that is most often used by browsers to automatically display animation and/or to perform database queries requested by the user

Front 31

Artifacting

Back 31

Distortion that is introduced into audio or video by the compression algorithm. codec. Compressed images may have spray pixels that were not present in the original image. See codec

Front 32

Audit

Back 32

Third-party validation of log activity and/or measurements process associated with Internet activity/advertising. Activity audits validate measurement counts. Process audits validate Internet controls associated with measurement.

Front 33

Auditor

Back 33

A third-party independent organization that performs audits

Front 34

Applicable browser

Back 34

Any browser and ad will impact, regardless of whether it will play the ad.

Front 35

Aspect ratio

Back 35

The width to height ratio of the picture or video frame. TV broadcast at a 4:3 (1:33:1) aspect ratio ; digital TV broadcast with a 16:9 (1.78.1) ratio ; and most feature films are shot in at least a 1.85:1 ratio. IMUs have an aspect ratio of 6:5 (330×250; 336 x 280; and 180 x 150)

Front 36

Avitar

Back 36

A graphical representation of an individual in a game or other virtual world or environment

Front 37

Backbone

Back 37

High volume, Central, generally "long-haul" portion of the data network

Front 38

Bandwidth

Back 38

The transmission rate of a communication line or system, expressed as kilobits per second (KBPS) or megabits per second (MBPS) for digital systems; the amount of data that can be transmitted over communication lines in a given time

Front 39

Broadband Contention

Back 39

A bottleneck that occurs when two or more files are simultaneously transferred over a single data line. Unless the system is able to prioritize among the files, the effect is to slow delivery of each

Front 40

Banner

Back 40

A graphic advertising image displayed on a webpage. See iab. net for voluntary guidelines defining specifications of banner ads.

Front 41

Barter

Back 41

The exchange of goods and services without the use of cash. The value of the barter is the dollar value of the goods and services being exchanged for advertising. This is a recognize form of revenue under GAAP which is generally accepted accounting principles

Front 42

Beta

Back 42

A test version of a product, such as a website or software, prior to final release

Front 43

Buy Rate

Back 43

A measure of been with which indicates how fast data is traveling from one place to another on the computer network. Bit rate is usually expressed in kilobytes (Kbps)per second or megabytes per second )Mbps)

Front 44

Behavioral targeting

Back 44

A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual's web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Front 45

Blog

Back 45

Generic name for any website featuring regular post arranged chronologically, typical inviting public comments from readers. Blog postings are generally short and informal, and blog software is generally free and very easy for an individual user, making it a popular tool for online diaries as well as more professional publications.

Front 46

Bonus impressions

Back 46

Additional ad impressions above the commitments outlined in the approved insertion order

Front 47

BOT

Back 47

Software that runs automatically without human intervention. Typically, a bot is endowed with the capability to react to different situations it may encounter. Two common types of bots are agents and spiders. Bots are used by companies like search engines to discover websites for indexing . short for robot

Front 48

Brand awareness

Back 48

Research studies can associate ad effectiveness to measure the impact of online advertising on key branding metrics.

Front 49

Broadband

Back 49

An Internet connection that delivers a relatively high bit rate-any bit rate at or above 256 kbps. Cable modems and DSL all offer broadband connections

Front 50

Cache Busting

Back 50

The process by which sites or servers serve content or HTML in such a manner as to minimize or prevent browsers or proxies from serving content from their cache. This forces the user or proxy to fetch a fresh copy for each request. Among other reasons, cache busting is used to provide a more accurate count of the number of requests from users.

Front 51

Cached ad impressions

Back 51

The delivery of an advertisement to a browser from the local cache or proxy servers cache. When a user request a page that contains a cached ad, the ad is obtained from the cash and displayed.

Front 52

CARU The Children's advertising review unit.

Back 52

Division of the Council of Better Business Bureau's that reviews advertising and promotional material directed to children and all media. CaRU. org for more information.

Front 53

CGI Script (Common Gateway Interface)

Back 53

CGI's are used to allow a user to pass data to a Web server, most commonly in a web-based form. Specifically, CGI scripts are used with forms such as a pulldown menu or a text entry areas with an accompanying submit button. The input from the form is processed by a program the (CGI script itself) on the remote Web server

Front 54

Channel

Back 54

1) A band of similar content

2) A type of sales outlet ( also known as channel distribution), for example retail, catalogue, or e-commerce.

Front 55

Chat

Back 55

Online interactive communication between two or more people on the web. One can talk in real time with other people in the chat room, typically by typing, the voice chat is available.

Front 56

Chat Room

Back 56

An area online where people can communicate with others in real time.

Front 57

Click Rate

Back 57

Ratio of ad clicks to add impressions.

Front 58

Clicks

Back 58

1) metric which measures the reaction of a user to an Internet ad. There are three types of clicks: click through's; in unit clique; and mouse overs;

2) The opportunity for user to download another file by clicking on an advertisement, as recorded by the server;

3) The result of a measurable interaction with an appetizer or keyword that links to the appetizers intended website or another page or frame within the website

4) metric which measures the reaction of a user to linked editorial content.

See IAB.net for ad campaign measurement guideline

Front 59

Browser

Back 59

A software program that can request, download, cache and display documents available on the World Wide Web.

Front 60

Click Fraud

Back 60

Click fraud is the type of Internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of the web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ads link.

Front 61

Click - stream

Back 61

1) The electronic pass a user takes while navigating from site to site, and from page to page within the site

2) A comprehensive body of data since describing the sequence of activity between a users browser and any other Internet resource, such as a website or third party ad server.

Front 62

Click Through

Back 62

The action of following the link within an advertisement or editorial content to another website or another page or frame within the website. Add click through's should be tracked and reported as a 302 redirect at the ad server and should filter out robotic activity

Front 63

Click within

Back 63

Similar to put down or click. But more commonly click within's are ads that allow the user to drill down and click, while remaining in the advertisement, not leaving the site on which they are residing

Front 64

Client

Back 64

A computer for software program that contacts a server to obtain data via the Internet or another network. Internet explorer, Outlook, and other browsers and email programs are examples of software clients

Front 65

Client initiated ad impression

Back 65

One of the two methods used for ad counting. Ad content is delivered to the user via 2 methods. server -initiated and client – initiated. Client – initiated ad counting relies on the users browser for making requests, formatting and re-directing content. For organizations using a client – initiated ad counting method, counting should occur at the publishers ad server or third-party ad server, subsequent to the ad request, or later, in the process see server initiated at impression.

Front 66

Close

Back 66

Indicates that the user clicks or otherwise activates a close control which fully dispatches the ad from the player environment. May not apply to non--overly ads.

Front 67

Codec

Back 67

Short for compressor/decompressor. Codecs our computer algorithms that are used to compress the size of audio, video, and image files for streaming over a data network or storage on a computer. Apples QuickTime, Microsoft Windows Media Video and MP3s are examples of common codecs.

Front 68

Communication error

Back 68

The failure of a web browser/Web server to successfully request/ forward transfer a document

Front 69

Content integration

Back 69

Advertising woven into editorial content or placed in the contextual envelope. Also known as web advertorial

Front 70

Broadband video commercials

Back 70

TV-like advertisements that may appear as in page video commercials or before, during, and/or after a variety of content in a player environment including but not limited to, streaming video, animation, gaming, and music video content broadband video commercials may appear in live, archive, and downloadable streaming content.

Front 71

Contextual ads

Back 71

Existing contextual ad engines deliver text and image ads to non-search content pages. Ads are matched to keywords extracted from content. Advertisers can leverage existing keyboard - based paid search campaigns and gain access to a larger audience.

Front 72

Cookies

Back 72

A small piece of information for example program code that is stored on the browser for the purpose of identifying that browser during audience activity in between visits or sessions.

Front 73

Cookie Buster

Back 73

Software that blocks the placement of cookies on the users browser

Front 74

COPPR CHILDREN ONLINE PRIVACY PROTECTION Rule

Back 74

Issued by the FTC in October 1999 and effective on April 21, 2000 implements the requirements of the children's online protection privacy act by requiring operators of websites or online services director to children and operators of websites or online services who have actual knowledge the person from whom they seek information as a child to

1) post prominent links on the website to notice of how they collect use and/or disclose personal information from children

2) with certain exceptions, to notify parents that they wish to collect information from their children and obtain parental consent prior to collecting, using and/or disclosing such information

3)not to condition the child's participation in online activities on the provision of more personal information that is reasonably necessary to participate in the activity

4) to allow parents the opportunity to review and/or have their children's information deleted from the operators database and to prohibit further collection from the child

5) to establish procedures to protect the confidentiality, security, and integrity of personal information they collect from children. As directed by the children's online privacy protection act the rule also provides a safe harbor for operators following commission approved self regulatory guidelines.

Front 75

Count Audit

Back 75

See activity on it

Front 76

CPA. COST PER ACTION

Back 76

Cost of advertising based on a visitor taking some specifically defined action in response to an ad. Actions include such things as sales transactions, a customer acquisition, or a click

Front 77

Cost Per Customer

Back 77

The cost an appetizer pays to acquire a customer

Front 78

CPC COST per Click

Back 78

Cost of advertising based on the number of clicks received

Front 79

CPL. Cost per lead

Back 79

Cost of advertising based on the number of database files (leads )received

Front 80

CPM Cost per thousand

Back 80

Media term describing the cost of 1000 impressions. For example a website that charges $1500 per ad and reports 100,000 visits has a CPM a $15 this is $1500 divided by 100

Front 81

CPO cost per order

Back 81

Cost of advertising based on the number of orders received. Also cost per transaction

Front 82

CPT COST PER TRANSACTION

Back 82

Cost per order

Front 83

CPTM Cost per targeted thousand impressions

Back 83

Implying that the audience one is trying to reach is defined by particular demographics or other specific characteristics, such as male golfers age 18 -25. The difference between the CPM and the CPTM is that the CPM is for gross impressions well see CPTM is for target impressions

Front 84

Crawler

Back 84

A software program which visits with pages to build indexes for search engines. See also spider, bot, and intelligent agent

Front 85

Crowdsourcing

Back 85

Taking A task that would conventionally be performed by a contractor or an employee and turning it over to a typically large, undefined group of people via an open call for responses

Front 86

CRM -Customer relationship management

Back 86

Business practices that foster customer care, loyalty, and/or customer support

Front 87

CSS cascading style

Back 87

The stylesheet language used to describe the presentation of the document written in a markup language. Cascading style sheet provides a more elegant alternative to straight HTML to quickly specify the look and feel of a single webpage or a group of multiple webpages

Front 88

Cyber Cafe

Back 88

A public venue for a bar or café which contains computers with the access to the Internet

Front 89

Daughter Window

Back 89

And add that runs in a separate add window associated with the concurrently displayed banner. In normal practice, the content and Banner are rendered first and the daughter window appears thereafter

Front 90

Demographics

Back 90

Common characteristics used for population were already at segmentation, such as age , gender, household income etc.

Front 91

Digital Signatures

Back 91

Signatures for electronic documents. They establish identity and therefore can be used to establish a legal responsibility and the complete authenticity. Of whatever they are affixed to such as in effect, creating a tamperproof seal.

Front 92

B to C / B2C business to consumer

Back 92

Businesses who is primarily customers are consumers

Front 93

Buffering

Back 93

When a streaming media player temporarily stores portions of a streaming media (audio or video) on the client PC until there is enough information for the stream to begin playing

Front 94

Button

Back 94

Clickable graphic that contain certain functionality, such as taking one someplace or executing a program.

2) buttons can also be ads

see IAB.net for voluntary guidelines defining specifications a button ads.

Front 95

Cable Modem

Back 95

I device that permits high-speed connectivity to the Internet over a cable television system

Front 96

Cache

Back 96

Memory used to temporarily store the most frequently requested content/files/pages in order to speed it's delivery to the user. Caches can be local (i.e. on the browser) or on the network. In the case of local cache, most computers have both memory (ram) and disk (hard drive) cache.

Front 97

Digital Video Server

Back 97

A robust dedicated computer at a central location that receives command request from the television viewers through a video on demand application. Once it received this request, it then instantly broadcast specific digital video streams to that viewer.

Front 98

Display Advertising

Back 98

A form of online advertising where and advertiser's message is shown on the destination webpage, generally set off in a box at the top or bottom or to one side of the content of the page.

Front 99

DHTML

Back 99

Dynamic hypertext markup language and extended set of HTML commands which are used by web designers to create much greater animation and interactivity than HTML

Front 100

Domain Name

Back 100

The unique name that identifies an Internet site. Every domain name consists of one or more high level and one or more lower-level designators. Generic top level domain's include.com which is commercial.net which is network.EDU which is educational.org which is organizational public or noncommercial dot GOV governmental.mil military.B I Z business.info informational.name which is personal. pro professional .aero air transport and civil aviation.

coop business cooperative such as credit unions and

.museum

geographic domains designate countries of origin such as dot US United States.fr France.UK United Kingdom

Front 101

DPO

Back 101

District Point of Origin unique address from which a browser connects to a website on the Internet

Front 102

Drill down

Back 102

When an online user access is more and more pages of the website in for example he or she goes deeper into the content of the site

Front 103

DSL

Back 103

Digital subscriber line high-speed for the phone company's product

Front 104

DVR

Back 104

Digital Video Recorder

Front 105

Dynamic ad insertion

Back 105

The process by which an ad is inserted into a page in response to a user's request. Dynamic ad placement allows alteration a specific ads placed on the page based on any data available to the placement program. At its simplest, dynamic ad placement allows for multiple ads to be rotated through one or more spaces. In more sophisticated examples, the ad placement could be affected by demographic data or usage history for the current user.

Front 106

Dynamic IP address

Back 106

An IP address.

Assigned by an ISP to a client PC that changes periodically.

Front 107

Dynamic rotation

Back 107

Delivery of ads on a rotating, random basis so that users are exposed to different ads and ads are served in different pages of the site.

Front 108

e-commerce

Back 108

The process of selling products or services via the web.

Front 109

E-mail advertising

Back 109

Banner ads, links or advertiser sponsorships that appear in email newsletters, email marketing campaign's and other commercial email communications. Includes all types of electronic mail such as basic text or HTML enabled

Front 110

E-mail bounce

Back 110

And emailed it cannot be delivered to the mailbox provider and the sent back to the email service provider that sent it. I bounce is classified as either hard or soft. Hard bounces are the failed delivery of email due to a permanent reason, such as the nonexistent address. Soft ounces or failed delivery of any mildew to temporary issue such as a full inbox or in unavailable ISP server

Front 111

E mail Campaign

Back 111

Advertising campaign just riveted via email

Front 112

E-mail Inbox

Back 112

Within a mail box provider the default primary folder that stores delivered emails messages

Front 113

Email Box Provider

Back 113

The email program, and by extension the server, that holds the targeted email address

Front 114

Email Preview Pane

Back 114

A small window within a mailbox provider that allows the user to view some email content without opening the email

Front 115

E-mail advertising

Back 115

Banner ads, links or advertiser sponsorships that appear in email newsletters, email marketing campaign's and other commercial email communications. Includes all types of electronic mail such as basic text or HTML enabled

Front 116

Expandable banner

Back 116

A banner which can expand to as large is 468×240 after user clicks on it or after our user moves his or her cursor over the banner.

Front 117

Extranet

Back 117

And Internet that is partially assessable to authorize outsiders via a valid username and password

Front 118

Encoding

Back 118

The process of compressing and separating a file into packets so that it can be delivered over a network

Front 119

Encoder

Back 119

A hardware or software application used to compress audio and video signals for the purpose of streaming. See Codec

Front 120

Encryption

Back 120

Securing digital information so that it is unreadable without the use of digital keys

Front 121

EPG electronic programming guide

Back 121

An application that allows the viewer to interactively select his or her television programming

Front 122

Eyeballs

Back 122

Slang term for audience; the number of people who he was certain website or advertisement

Front 123

FTP- file transport protocol

Back 123

File transfer protocol Internet protocol which facilitates downloading or uploading digital files

Front 124

Firewall

Back 124

A security barrier controlling communication between a personal or corporate community computer network and the Internet. A firewall is based on rules which allow and disallow traffic to pass, based on the level of security and filtering a network administrator wishes to employ.

Front 125

Family/Ad Family

Back 125

A collection of one or more add creative's. Also called ad campaign

Front 126

Floating ads

Back 126

And ad or ads that appear within the main browser window on top of the webpage's normal content, therefore appearing to float over the top of the page

Front 127

Flash

Back 127

Adobe's vector-based rich media file format which is used to display interactive animations on the webpage

Front 128

Fold

Back 128

The line below which a user has to scroll to see content not immediately visible when a webpage loads in a browser. Ads or content displayed above the fold are visible without any in user interaction. Monitor size and resolution determine where on a webpage the fold lies.

Front 129

FTTH fiber to the home

Back 129

Advanced, next-generation data networking infrastructure being deployed by some telcos and other companies to provide faster broadband Internet connectivity and other services

Front 130

Failure to transfer

Back 130

Content requested by a browser can failed to transfer if the pages abandoned by the browser which requested it or if the server is unable to send the complete page including the ads known as an error or communication

Front 131

Frames

Back 131

Multiple, independent sections used to create a single webpage. Each frame is billed as a separate HTML file but with one master file to control the replacement of each section. When a user request a page with frames, several files will be displayed as panes. Sites using Framed report one page request with several panes as multiple page requests. IAB ad campaign measurement guidelines call for the counting of one file per frame said as a page impression

Front 132

FAQ

Back 132

Frequently asked questions.

Front 133

Fiber Optic Cable

Back 133

Strands of glass used to transmit data -encoded is light -at extremely high data rates. Fiber optics is widely deployed in backbone data networks today and is beginning to be used for last mile broadband connections as well

Front 134

Filtering

Back 134

The process of removing robotic activity an error codes for measurement records to make the remaining record representative of a ballad human Internet action

Front 135

Filtration guidelines

Back 135

IAB voluntary guidelines for removing non-human activity in the reported measurements of that impressions. Page impressions, unique visitors and clicks.

Front 136

Flame

Back 136

And inflammatory opinion or criticism distribute by email or posted on the newsgroup her message board

Front 137

Frame Rate

Back 137

The number of frames of video display during a given time. The higher the frame rate, the more high-quality image will be

Front 138

Frequency

Back 138

The number of times and add is delivered to the same browser in a single session or time period. A site can use cookies in order to manage at frequency

Front 139

Geotargeting

Back 139

Display or preventing the display off content based on automated or Sue knowledge of an end users position in the real world. Relevant to both PC and mobile data services

Front 140

GIF graphic interchange format

Back 140

A standard web graphic format which uses compression to store and display images

Front 141

Gigabyte

Back 141

1 GB equals 1000 MB

Front 142

GPRS general packet radio services

Back 142

Digital mobile radio technology permitting moderate data rates along with voice communication. Evolution from the GSM standard, referred to as 2.5 G see 3G

Front 143

Hit

Back 143

When users access a website their computer sends a request to the site server to begin downloading a page. Each element of the requested page including graphics,text and interactive items is recorded by the sites Web server log file as a hit if a page containing two graphics is accessed by a user, those hits will be recorded once for the page itself and once for each of the graphics. Webmasters use hits to measure their servers workload. Because page designs and visit patterns very from site to site, the number of hits bears no relationship to the number of pages downloaded, and is therefore a poor guide for traffic measurement

Front 144

Hotlists

Back 144

Pulldown or pop up menus often displayed on browsers or search engines that contain new or popular sites

Front 145

Home page

Back 145

The page designated as the main point of entry of a website for a main page where the starting point when a browser first connects to the Internet. Typically, it welcomes visitors and introduces the purpose of the site, or the organization sponsoring it, and then provides links to other pages within the site

Front 146

HTTP- hyper text transfer protocol

Back 146

The format most commonly used to transfer documents on the World Wide Web

Front 147

House Ads

Back 147

Ads for a product or service from the same company. Revenues from house ads should not be included in reported revenues

Front 148

Hyperlink

Back 148

A clickable link, for example on the webpage or within an email, but since the user to a new URL when activated

Front 149

Hybrid pricing

Back 149

Pricing model which is based on a combination of CPM which is cost per thousand pricing model and a performance-based pricing model. see CPM pricing model and performance-based pricing

Front 150

Host

Back 150

Any computer on a network that offer services or connectivity to other computers on the network. A host has an IP address associated with it

Front 151

Gross exposures

Back 151

The total number of times and ad is served, including duplicate downloads to the same person. GSM global systems for mobile.

Front 152

Hyperlink

Back 152

A clickable link, for example on the webpage or within an email, but since the user to a new URL when activated

Front 153

Hypertext

Back 153

Any text that contains links connecting it with other texts or files on the Internet

Front 154

IAB

Back 154

IAB is a nonprofit trade association devoted exclusively to maximizing the use and effectiveness of interactive advertising and marketing.

Front 155

Guerrilla marketing

Back 155

Campaign tactic involving the placement of often humorous brand related messages and unexpected places either online or in the real world; intended to provoke word-of-mouth and Build buzz

Front 156

IMU

Back 156

Interactive marketing unit the standard ad sizes endorsed by the interactive advertising bureau

Front 157

GUI graphic user interface

Back 157

Away of enabling users to interact with the computer using visual icons And a mouse rather than a Command - line prompt /interpreter

Front 158

HDTV - high definition television

Back 158

A higher quality signal resolution using a digital format for the transmission and reception of TV signals. HDTV provides about five times more picture information, this is picture elements or pixels, than conventional television, creating clarity, wider aspect ratio, and digital quality sound.

Front 159

Head end

Back 159

For site in a cable system or broadband coaxial network with the programming originates in the distribution network starts. Signals are usually received off the air from satellites, microwave relays, or fiber optic cables at the head end for the distribution

Front 160

History list

Back 160

A menu and a web browser which displays recently visited sites. The same mechanism makes it possible for servers to track where a browser was before visiting a particular site

Front 161

Insertion

Back 161

Actual placement of an ad in a document, as recorded by the ad server

Front 162

Insertion order

Back 162

Purchase order between a seller of interactive advertising and a buyer usually an advertiser or it's agency

Front 163

Instant messaging

Back 163

A method of keeping communicating in real time, 1 to 1 or in groups over the Internet. Users assemble buddy list which reflect the availability or presence of people with whom they communicate

Front 164

Intelligent agents

Back 164

Software tools which help the user find information of specific interest to them. The users profile is continually refined and improve based on the users acceptance or rejection of recommendations overtime

Front 165

Interactive advertising

Back 165

All forms of online, wireless and interactive television advertising, including banners, sponsorships, email, keyword searches, referrals, slotting fees, classified ads and interactive television commercials

Front 166

Internal page

Back 166

Website activity that is generated by individuals with IP address is known to be affiliated with the website owner. Internal activity that is associated with administration and maintenance of the site should be excluded from the traffic or measurement report.

Front 167

Internet

Back 167

The worldwide system of computer networks providing reliable and redundant connectivity between dispirit computers and systems by using common transport and data protocols known as TCP/IP

Front 168

Intranet

Back 168

Network based on TCP/IP protocols that belongs to an organization, using a corporation, and is assessable only by organizations members, employees or other's with authorization

Front 169

Interstitial ads

Back 169

Ads that appear between two content pages. Also known as transition ads, intermetcial ads and splash pages.

Front 170

In unit click

Back 170

A measurement of a user initiated action of responding to an ad element which generally causes an interest site director or content change. In unit clicks are usually tracked via a 302 redirect. Also known as click downs, click ups and click with Benz. See ad clicks; 302 direct

Front 171

Inventory

Back 171

The number of ads available for sale on the website

Front 172

IP Address

Back 172

Internet protocol numerical address assigned to each computer on the Internet so that its location and activities can be distinguished from those of other computers. The format is Pound pound dog pound pound dog pound town.Pam town with each member ranging from zero through 255

Front 173

Keyword

Back 173

Specific word or words entered into a search engine by the use of that results in a list of websites related to the keyword. Keywords can be purchased by advertisers in order to embed ads linking to the advertiser site with search results also can be associated with search engine marketing

Front 174

IRC Internet relay chat

Back 174

Internet relay chat which is a facility that allows people to chat in real time. The chats, or forms are typed remarks as they can be either public or private. The protocol that allows users to converse with others in real time. I RC is structured as networks of servers each of which excepts connections from client programs

Front 175

IP

Back 175

Internet protocol a protocol telling the network how packets are addressed and routed

Front 176

ISP

Back 176

A business organization that provides Internet access and related services to consumers

Front 177

Junk email folder

Back 177

The folder within an email client or an email service providers server that stores email messages that are in the divide, either by the user or buy an automated spam filter, is undesired or undesirable

Front 178

Lag

Back 178

The delay between making an online request or command and receiving response

Front 179

LAN local area network

Back 179

A group of computers connected together like a network at one physical location

Front 180

ISDN integrated services digital network

Back 180

Faster than dilute connections to the Internet over copper phone wires. DSL has a large part replaced ISDN

Front 181

Java

Back 181

A programming language design for building applications on the Internet. It allows for advanced features, increased animation detail in real-time updates. Small applications call Java applets can be downloaded from the server and executed by a job-compatible browsers like Microsoft Internet Explorer and Netscape Navigator.

Front 182

Link

Back 182

A clickable connection between two websites. Formally referred to as hyperlink

Front 183

Latency

Back 183

1)Time it takes for a DataPacket to move across the network connection 2) visible delay between request and display of content and add. Latency sometimes leads to the user leaving the site prior to the opportunity to see, and streaming media, latency can create stream degradation if it causes the packets, which must be received and played in order, to arrive out of the order.

Front 184

Microblogging

Back 184

Publishers very brief, spontaneous post to a public website, usually via mobile device or wirelessly connected laptop

Front 185

MMA- Mobile marketing association.

Back 185

Industry trade organization dedicated to facilitating the growth of advertising on

Front 186

Micro sites

Back 186

Multipage ads accessed via click through from initial ad. The user stays on the publishers website, but has access to more information from the appetizer then just play at windows.

Front 187

MMA- Mobile marketing association.

Back 187

Industry trade organization dedicated to facilitating the growth of advertising on

Front 188

Midroll

Back 188

Form of online video ad placement where the ad is play during a break in the middle of the content video.

Front 189

Link

Back 189

A clickable connection between two websites. Formally referred to as hyperlink

Front 190

Listserver

Back 190

A program that automatically send email to a list of subscribers or Listserv

Front 191

Login

Back 191

Did advocation or name used to access the computer, network website

Front 192

M-commerce

Back 192

Mobile commerce, the ability to conduct monetary transactions via a mobile device, such as WAP-enabled cell phone

Front 193

Modem

Back 193

I device which transfers digital signals to analog signals and vice versa suitable for sending phone or cable lines

Front 194

Moore's Law

Back 194

A key observation regarding the growth in computer power experienced over the past several decades. Gordon Moore of Intel stated that the speed of the semi conductor processes doubles every 18 months so far this has remained true

Front 195

Media company

Back 195

A company that derives revenue from publishing content via one or more means of distribution such as print publishing television radio snd the Internet

Front 196

MIME -multiple purpose Internet mail extensions

Back 196

A method of encoding a file for delivery over the Internet

Front 197

MRC -media rating counsel

Back 197

A nonprofit trade association dedicated to ensuring valid, reliable and effective syndicated audience research. The MR C performs audits of Internet measurements as well as traditional media measurements

Front 198

Netiquette

Back 198

A term that is used to describe the internet rules of conduct the dues in the don'ts of online behavior

Front 199

Non-registered user

Back 199

Someone who visit this website and elect not to, or is not required to, provide certain information, and hence may be denied access to parts of the site

Front 200

Off-site measurement

Back 200

When is site forwards it's log files to an off-site web research service for analysis

Front 201

MSO-multiple system operator

Back 201

A genetic industry acronym for a cable TV system operator more correctly any cable network operator was more than one cable TV system

Front 202

Page request

Back 202

The opportunity for an HTML document to appear on the browser window as direct result of users and direction with the website

Front 203

Page impression

Back 203

A measurement of responses from a Web server to a page request from the users browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user.

Front 204

PDF portable document format

Back 204

The digital format developed by Adobe used primarily for distributing digital text files. Files with a PDF extension can be viewed and printed consistently by everyone, regardless of platform

Front 205

Persistent cookie

Back 205

Cookies that remain a client hard drive until they expire as determined by the website that said them or are deleted by the end-user

Front 206

Page view

Back 206

When the page is actually seen by the user. Note: this is not measurable today; the best approximation today is provided by page displays

Front 207

Pre-roll

Back 207

Form of online video ad placement with the advertisement is played before the content video plays.

Front 208

Privacy seal program

Back 208

A program that certifies the website owner complies with the sites proposed policy. Examples include TRUSTe and BBB online

Front 209

Posting

Back 209

Entry on a message board, blog, or chronological online forum

Front 210

Portal

Back 210

A website that often serves as a starting point for a web user session. It typically provide services such as search, directory of websites, news, weather, email homepage space, stock quotes, sports news, entertainment, telephone directory information, area maps, and chat or message boards

Front 211

Post roll

Back 211

Form of online video ad placement where the advertisement is played after the content video place

Front 212

Reach*

Back 212

1)unique users that visited the site over the course of the reporting period, expressed as a percent of the universe for the demographic category; also called unduplicated audience

2) The total number of unique users who will be served a given add

Front 213

ROS -run of site

Back 213

The scheduling of Internet advertising where ads run across an entire site, often at a lower cost of the appetizer and the purchase of specific site subsections

Front 214

RSS/RSS Readers

Back 214

Or really simple syndication ...is a process for publishing content on the Internet that facilitates moving that content into other environments. For example, top news stories on the newspaper site can be published as as a real simple syndication feed and pulled into and delivered via a web portal site. RSS readers are software programs are websites that enable users to subscribe to one or more RSS feeds, delivering content and information from multiple sources into a single user interface and environment

Front 215

Roadblock

Back 215

Premium 100% share of voice rotation typically for one day or one week also known as "carpe diem"

Front 216

ROI- return on investment

Back 216

Net profit divided by investment

Front 217

Sampling frame

Back 217

The source from which the sample is drawn

Front 218

SEM-search engine marketing

Back 218

A form of Internet marketing that seeks to promote websites by increasing their visibility in the search engine results pages

Front 219

Rate card

Back 219

The list of advertising prices and products and packages offered by a media company.

Front 220

Server push

Back 220

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 221

SGML- Standard generalized markup language

Back 221

The parent language of HTML

Front 222

Set-top box

Back 222

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 223

SGML- Standard generalized markup language

Back 223

The parent language of HTML

Front 224

Server push

Back 224

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 225

Session cookies*

Back 225

These are temporary and are erased when the browser exits at the end of the web surfing session

Front 226

SGML- Standard generalized markup language

Back 226

The parent language of HTML

Front 227

Site-centric measurement

Back 227

Audience measurement derived from a website own server logs

Front 228

Site-centric measurement

Back 228

Audience measurement derived from a website own server logs

Front 229

Server

Back 229

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 230

Server push

Back 230

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 231

Set-top box

Back 231

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 232

Set-top box

Back 232

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 233

SGML- Standard generalized markup language

Back 233

The parent language of HTML

Front 234

Sell Through rate

Back 234

The percentage of ad inventory sold as opposed to trade or barter.

Front 235

Skins

Back 235

Customized and interchangeable set of graphics, which allow Internet users to continually change the look of their desktops or browsers, without changing their settings or functionality. Skins are a type of marketing tool

Front 236

Skyscraper

Back 236

A tall, thin online ad unit. The IAB guidelines recommend two sizes of skyscrapers: 120 x 600 and 160×600

Front 237

Slotting fee

Back 237

A fee charge two appetizers by media companies to get premium positioning on their site, category exclusivity or some other special treatment. It is similar to slotting allowances charged by retailers

Front 238

SMPT - simple mail transfer protocol

Back 238

The protocol used to transfer email

Front 239

Server

Back 239

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 240

Server pull

Back 240

A process whereby a users browser maintains an automated or customize connection or profile with a Web server. The browser usually sets up a unique request that is recorded and stored electronically for future reference. Examples are: request for automated delivery of email newsletters, the request for web content based on a specific search criteria determined by the user, or setting up a personalize webpage that customizes the information delivered to the user based on a predetermined self selections.

Front 241

Server push

Back 241

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 242

Session

Back 242

1) A sequence of Internet activity made by one user at one site. If her user makes no request for my site during the 30 minute period of time, the next content or ad request with then const to the beginning of a new visit;

2) A series of transactions performed by her user that can be tracked across success of websites. For example in a single session, the user may start on the publishers website, click on an advertisement and then go to the advertisers website and make purchases. see visit

Front 243

SGML- Standard generalized markup language

Back 243

The parent language of HTML

Front 244

Sell Through rate

Back 244

The percentage of ad inventory sold as opposed to trade or barter.

Front 245

Site-centric measurement

Back 245

Audience measurement derived from a website own server logs

Front 246

Skyscraper

Back 246

A tall, thin online ad unit. The IAB guidelines recommend two sizes of skyscrapers: 120 x 600 and 160×600

Front 247

SMS Short message service

Back 247

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 248

Sniffer

Back 248

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 249

Server

Back 249

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 250

Server centric measurement

Back 250

Audience measurement derived from server logs

Front 251

Server initiated at impression

Back 251

One of the two methods used for ad counting. Add content is delivered to the user via two methods- server initiated and client initiated. Server initiated add counting uses the publishers web content server for making requests. Formatting and redirecting content. For organizations using a server initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the web content server, or later in the process see client initiated at impression

Front 252

Server pull

Back 252

A process whereby a users browser maintains an automated or customize connection or profile with a Web server. The browser usually sets up a unique request that is recorded and stored electronically for future reference. Examples are: request for automated delivery of email newsletters, the request for web content based on a specific search criteria determined by the user, or setting up a personalize webpage that customizes the information delivered to the user based on a predetermined self selections.

Front 253

Server push

Back 253

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 254

Set-top box

Back 254

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 255

SGML- Standard generalized markup language

Back 255

The parent language of HTML

Front 256

Sell Through rate

Back 256

The percentage of ad inventory sold as opposed to trade or barter.

Front 257

Shockwave

Back 257

A browser plug-in developed by Macromedia now a part of Adobe which allows multimedia objects to appear on the web (animation, audio and video)

Front 258

Site-centric measurement

Back 258

Audience measurement derived from a website own server logs

Front 259

Skins

Back 259

Customized and interchangeable set of graphics, which allow Internet users to continually change the look of their desktops or browsers, without changing their settings or functionality. Skins are a type of marketing tool

Front 260

SMPT - simple mail transfer protocol

Back 260

The protocol used to transfer email

Front 261

SMS Short message service

Back 261

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 262

Sniffer

Back 262

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 263

Server

Back 263

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 264

Social bookmarking

Back 264

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 265

Server centric measurement

Back 265

Audience measurement derived from server logs

Front 266

Server initiated at impression

Back 266

One of the two methods used for ad counting. Add content is delivered to the user via two methods- server initiated and client initiated. Server initiated add counting uses the publishers web content server for making requests. Formatting and redirecting content. For organizations using a server initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the web content server, or later in the process see client initiated at impression

Front 267

Server push

Back 267

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 268

Session

Back 268

1) A sequence of Internet activity made by one user at one site. If her user makes no request for my site during the 30 minute period of time, the next content or ad request with then const to the beginning of a new visit;

2) A series of transactions performed by her user that can be tracked across success of websites. For example in a single session, the user may start on the publishers website, click on an advertisement and then go to the advertisers website and make purchases. see visit

Front 269

Set-top box

Back 269

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 270

Shockwave

Back 270

A browser plug-in developed by Macromedia now a part of Adobe which allows multimedia objects to appear on the web (animation, audio and video)

Front 271

Shopping bot

Back 271

Intelligent agent with searches for the best price

Front 272

SMPT - simple mail transfer protocol

Back 272

The protocol used to transfer email

Front 273

SMS Short message service

Back 273

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 274

Sniffer

Back 274

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 275

Server

Back 275

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 276

Social bookmarking

Back 276

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 277

Social marketing

Back 277

Marketing tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content molecules created by brand, or to add a brand to the user social circle of friends

Front 278

Server pull

Back 278

A process whereby a users browser maintains an automated or customize connection or profile with a Web server. The browser usually sets up a unique request that is recorded and stored electronically for future reference. Examples are: request for automated delivery of email newsletters, the request for web content based on a specific search criteria determined by the user, or setting up a personalize webpage that customizes the information delivered to the user based on a predetermined self selections.

Front 279

Server push

Back 279

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 280

SGML- Standard generalized markup language

Back 280

The parent language of HTML

Front 281

Sell Through rate

Back 281

The percentage of ad inventory sold as opposed to trade or barter.

Front 282

Shockwave

Back 282

A browser plug-in developed by Macromedia now a part of Adobe which allows multimedia objects to appear on the web (animation, audio and video)

Front 283

Site-centric measurement

Back 283

Audience measurement derived from a website own server logs

Front 284

Skins

Back 284

Customized and interchangeable set of graphics, which allow Internet users to continually change the look of their desktops or browsers, without changing their settings or functionality. Skins are a type of marketing tool

Front 285

Skyscraper

Back 285

A tall, thin online ad unit. The IAB guidelines recommend two sizes of skyscrapers: 120 x 600 and 160×600

Front 286

SMPT - simple mail transfer protocol

Back 286

The protocol used to transfer email

Front 287

SMS Short message service

Back 287

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 288

Sniffer

Back 288

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 289

Server

Back 289

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 290

Social bookmarking

Back 290

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 291

Social network

Back 291

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 292

Server pull

Back 292

A process whereby a users browser maintains an automated or customize connection or profile with a Web server. The browser usually sets up a unique request that is recorded and stored electronically for future reference. Examples are: request for automated delivery of email newsletters, the request for web content based on a specific search criteria determined by the user, or setting up a personalize webpage that customizes the information delivered to the user based on a predetermined self selections.

Front 293

Server push

Back 293

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 294

Set-top box

Back 294

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 295

Sell Through rate

Back 295

The percentage of ad inventory sold as opposed to trade or barter.

Front 296

SMPT - simple mail transfer protocol

Back 296

The protocol used to transfer email

Front 297

Server

Back 297

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 298

Server pull

Back 298

A process whereby a users browser maintains an automated or customize connection or profile with a Web server. The browser usually sets up a unique request that is recorded and stored electronically for future reference. Examples are: request for automated delivery of email newsletters, the request for web content based on a specific search criteria determined by the user, or setting up a personalize webpage that customizes the information delivered to the user based on a predetermined self selections.

Front 299

Server push

Back 299

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 300

SGML- Standard generalized markup language

Back 300

The parent language of HTML

Front 301

SMPT - simple mail transfer protocol

Back 301

The protocol used to transfer email

Front 302

SMS Short message service

Back 302

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 303

Sniffer

Back 303

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 304

Server

Back 304

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 305

Social marketing

Back 305

Marketing tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content molecules created by brand, or to add a brand to the user social circle of friends

Front 306

Social network

Back 306

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 307

Server centric measurement

Back 307

Audience measurement derived from server logs

Front 308

Server push

Back 308

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 309

Sell Through rate

Back 309

The percentage of ad inventory sold as opposed to trade or barter.

Front 310

Shopping bot

Back 310

Intelligent agent with searches for the best price

Front 311

Skyscraper

Back 311

A tall, thin online ad unit. The IAB guidelines recommend two sizes of skyscrapers: 120 x 600 and 160×600

Front 312

Slotting fee

Back 312

A fee charge two appetizers by media companies to get premium positioning on their site, category exclusivity or some other special treatment. It is similar to slotting allowances charged by retailers

Front 313

SMPT - simple mail transfer protocol

Back 313

The protocol used to transfer email

Front 314

SMS Short message service

Back 314

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 315

Sniffer

Back 315

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 316

Server

Back 316

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 317

Social bookmarking

Back 317

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 318

Social marketing

Back 318

Marketing tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content molecules created by brand, or to add a brand to the user social circle of friends

Front 319

Social network

Back 319

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 320

Space

Back 320

Location on the page of the site in which an ad can be placed. Each space on a site is uniquely identified. There can be multiple spaces on a single page

Front 321

Server centric measurement

Back 321

Audience measurement derived from server logs

Front 322

Server initiated at impression

Back 322

One of the two methods used for ad counting. Add content is delivered to the user via two methods- server initiated and client initiated. Server initiated add counting uses the publishers web content server for making requests. Formatting and redirecting content. For organizations using a server initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the web content server, or later in the process see client initiated at impression

Front 323

Server push

Back 323

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 324

Set-top box

Back 324

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 325

Sell Through rate

Back 325

The percentage of ad inventory sold as opposed to trade or barter.

Front 326

Shopping bot

Back 326

Intelligent agent with searches for the best price

Front 327

SMPT - simple mail transfer protocol

Back 327

The protocol used to transfer email

Front 328

SMS Short message service

Back 328

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 329

Sniffer

Back 329

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 330

Server

Back 330

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 331

Social bookmarking

Back 331

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 332

Social marketing

Back 332

Marketing tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content molecules created by brand, or to add a brand to the user social circle of friends

Front 333

Social network

Back 333

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 334

Spam

Back 334

Term describing unsolicited commercial email

Front 335

Spam filter

Back 335

Software built into email gateways as well as email client applications designed to identify and remove unsolicited commercial messages from incoming email before the end user sees them

Front 336

Server centric measurement

Back 336

Audience measurement derived from server logs

Front 337

Server push

Back 337

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 338

Set-top box

Back 338

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 339

Sell Through rate

Back 339

The percentage of ad inventory sold as opposed to trade or barter.

Front 340

Shockwave

Back 340

A browser plug-in developed by Macromedia now a part of Adobe which allows multimedia objects to appear on the web (animation, audio and video)

Front 341

Skyscraper

Back 341

A tall, thin online ad unit. The IAB guidelines recommend two sizes of skyscrapers: 120 x 600 and 160×600

Front 342

Slotting fee

Back 342

A fee charge two appetizers by media companies to get premium positioning on their site, category exclusivity or some other special treatment. It is similar to slotting allowances charged by retailers

Front 343

SMPT - simple mail transfer protocol

Back 343

The protocol used to transfer email

Front 344

SMS Short message service

Back 344

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 345

Sniffer

Back 345

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 346

Server

Back 346

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 347

Social bookmarking

Back 347

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 348

Social marketing

Back 348

Marketing tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content molecules created by brand, or to add a brand to the user social circle of friends

Front 349

Social network

Back 349

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 350

Space

Back 350

Location on the page of the site in which an ad can be placed. Each space on a site is uniquely identified. There can be multiple spaces on a single page

Front 351

Spam filter

Back 351

Software built into email gateways as well as email client applications designed to identify and remove unsolicited commercial messages from incoming email before the end user sees them

Front 352

Spider

Back 352

A program that automatically fetches webpages. Spiders are used to feed pages to search engines. It is called a spider because it crawls over the webpage. Because most webpages contain links to other pages, a spider can start almost anywhere. As soon as it links to another page, it goes off and fetches it. Large search engines have many spiders working in parallel. See robot

Front 353

Server initiated at impression

Back 353

One of the two methods used for ad counting. Add content is delivered to the user via two methods- server initiated and client initiated. Server initiated add counting uses the publishers web content server for making requests. Formatting and redirecting content. For organizations using a server initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the web content server, or later in the process see client initiated at impression

Front 354

Server push

Back 354

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 355

Session

Back 355

1) A sequence of Internet activity made by one user at one site. If her user makes no request for my site during the 30 minute period of time, the next content or ad request with then const to the beginning of a new visit;

2) A series of transactions performed by her user that can be tracked across success of websites. For example in a single session, the user may start on the publishers website, click on an advertisement and then go to the advertisers website and make purchases. see visit

Front 356

SGML- Standard generalized markup language

Back 356

The parent language of HTML

Front 357

Shockwave

Back 357

A browser plug-in developed by Macromedia now a part of Adobe which allows multimedia objects to appear on the web (animation, audio and video)

Front 358

Site-centric measurement

Back 358

Audience measurement derived from a website own server logs

Front 359

Slotting fee

Back 359

A fee charge two appetizers by media companies to get premium positioning on their site, category exclusivity or some other special treatment. It is similar to slotting allowances charged by retailers

Front 360

SMPT - simple mail transfer protocol

Back 360

The protocol used to transfer email

Front 361

SMS Short message service

Back 361

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 362

Sniffer

Back 362

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 363

Server

Back 363

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 364

Social bookmarking

Back 364

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 365

Social marketing

Back 365

Marketing tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content molecules created by brand, or to add a brand to the user social circle of friends

Front 366

Social network

Back 366

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 367

Space

Back 367

Location on the page of the site in which an ad can be placed. Each space on a site is uniquely identified. There can be multiple spaces on a single page

Front 368

Spider

Back 368

A program that automatically fetches webpages. Spiders are used to feed pages to search engines. It is called a spider because it crawls over the webpage. Because most webpages contain links to other pages, a spider can start almost anywhere. As soon as it links to another page, it goes off and fetches it. Large search engines have many spiders working in parallel. See robot

Front 369

Server centric measurement

Back 369

Audience measurement derived from server logs

Front 370

Server push

Back 370

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 371

Set-top box

Back 371

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 372

SGML- Standard generalized markup language

Back 372

The parent language of HTML

Front 373

Shockwave

Back 373

A browser plug-in developed by Macromedia now a part of Adobe which allows multimedia objects to appear on the web (animation, audio and video)

Front 374

Shopping bot

Back 374

Intelligent agent with searches for the best price

Front 375

Skyscraper

Back 375

A tall, thin online ad unit. The IAB guidelines recommend two sizes of skyscrapers: 120 x 600 and 160×600

Front 376

SMPT - simple mail transfer protocol

Back 376

The protocol used to transfer email

Front 377

Sniffer

Back 377

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 378

Server

Back 378

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 379

Social bookmarking

Back 379

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 380

Social network

Back 380

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 381

Space

Back 381

Location on the page of the site in which an ad can be placed. Each space on a site is uniquely identified. There can be multiple spaces on a single page

Front 382

Spam

Back 382

Term describing unsolicited commercial email

Front 383

Spider

Back 383

A program that automatically fetches webpages. Spiders are used to feed pages to search engines. It is called a spider because it crawls over the webpage. Because most webpages contain links to other pages, a spider can start almost anywhere. As soon as it links to another page, it goes off and fetches it. Large search engines have many spiders working in parallel. See robot

Front 384

Sponsor

Back 384

1) A sponsor is an advertiser who has sponsored an ad and, by doing so, has also helped sponsor or sustain the website itself

2) an advertiser that has a special relationship with the website and supports a specific feature of the website, such as a writer's column or a collection of articles on a particular subject

Front 385

Server centric measurement

Back 385

Audience measurement derived from server logs

Front 386

Server initiated at impression

Back 386

One of the two methods used for ad counting. Add content is delivered to the user via two methods- server initiated and client initiated. Server initiated add counting uses the publishers web content server for making requests. Formatting and redirecting content. For organizations using a server initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the web content server, or later in the process see client initiated at impression

Front 387

Set-top box

Back 387

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 388

Sell Through rate

Back 388

The percentage of ad inventory sold as opposed to trade or barter.

Front 389

Shockwave

Back 389

A browser plug-in developed by Macromedia now a part of Adobe which allows multimedia objects to appear on the web (animation, audio and video)

Front 390

Skins

Back 390

Customized and interchangeable set of graphics, which allow Internet users to continually change the look of their desktops or browsers, without changing their settings or functionality. Skins are a type of marketing tool

Front 391

Skyscraper

Back 391

A tall, thin online ad unit. The IAB guidelines recommend two sizes of skyscrapers: 120 x 600 and 160×600

Front 392

SMPT - simple mail transfer protocol

Back 392

The protocol used to transfer email

Front 393

Sniffer

Back 393

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 394

Server

Back 394

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 395

Social network

Back 395

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 396

Spam filter

Back 396

Software built into email gateways as well as email client applications designed to identify and remove unsolicited commercial messages from incoming email before the end user sees them

Front 397

Splash page

Back 397

A preliminary page that precedes the user requested page of the website that usually promote a particular site feature or provides advertising. A splash page is time to move on to the requested page after a short period of time or a click. Also known as an interstitial. Splash pages are not considered qualified page impressions under current industry standards, but they are considered qualified ad impressions

Front 398

Sponsor

Back 398

1) A sponsor is an advertiser who has sponsored an ad and, by doing so, has also helped sponsor or sustain the website itself

2) an advertiser that has a special relationship with the website and supports a specific feature of the website, such as a writer's column or a collection of articles on a particular subject

Front 399

Stickiness

Back 399

A measure used to gauge the effectiveness of the site in retaining individual users. Sticking this is usually measured by the direction of the visit

Front 400

Server initiated at impression

Back 400

One of the two methods used for ad counting. Add content is delivered to the user via two methods- server initiated and client initiated. Server initiated add counting uses the publishers web content server for making requests. Formatting and redirecting content. For organizations using a server initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the web content server, or later in the process see client initiated at impression

Front 401

Server pull

Back 401

A process whereby a users browser maintains an automated or customize connection or profile with a Web server. The browser usually sets up a unique request that is recorded and stored electronically for future reference. Examples are: request for automated delivery of email newsletters, the request for web content based on a specific search criteria determined by the user, or setting up a personalize webpage that customizes the information delivered to the user based on a predetermined self selections.

Front 402

Session

Back 402

1) A sequence of Internet activity made by one user at one site. If her user makes no request for my site during the 30 minute period of time, the next content or ad request with then const to the beginning of a new visit;

2) A series of transactions performed by her user that can be tracked across success of websites. For example in a single session, the user may start on the publishers website, click on an advertisement and then go to the advertisers website and make purchases. see visit

Front 403

Sell Through rate

Back 403

The percentage of ad inventory sold as opposed to trade or barter.

Front 404

Slotting fee

Back 404

A fee charge two appetizers by media companies to get premium positioning on their site, category exclusivity or some other special treatment. It is similar to slotting allowances charged by retailers

Front 405

SMPT - simple mail transfer protocol

Back 405

The protocol used to transfer email

Front 406

Server

Back 406

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 407

Social bookmarking

Back 407

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 408

Social network

Back 408

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 409

Space

Back 409

Location on the page of the site in which an ad can be placed. Each space on a site is uniquely identified. There can be multiple spaces on a single page

Front 410

Spam

Back 410

Term describing unsolicited commercial email

Front 411

Spam filter

Back 411

Software built into email gateways as well as email client applications designed to identify and remove unsolicited commercial messages from incoming email before the end user sees them

Front 412

Splash page

Back 412

A preliminary page that precedes the user requested page of the website that usually promote a particular site feature or provides advertising. A splash page is time to move on to the requested page after a short period of time or a click. Also known as an interstitial. Splash pages are not considered qualified page impressions under current industry standards, but they are considered qualified ad impressions

Front 413

Sponsor

Back 413

1) A sponsor is an advertiser who has sponsored an ad and, by doing so, has also helped sponsor or sustain the website itself

2) an advertiser that has a special relationship with the website and supports a specific feature of the website, such as a writer's column or a collection of articles on a particular subject

Front 414

Server centric measurement

Back 414

Audience measurement derived from server logs

Front 415

Streaming

Back 415

1) Technology that permits continuous audio and video delivered to a computer from the remote website

2) and Internet data transfer technique that allows the user to see and hear audio and video files. The host or source compress them "streams" small packets of information over the Internet to the user, who can access the content as it is received

Front 416

Server pull

Back 416

A process whereby a users browser maintains an automated or customize connection or profile with a Web server. The browser usually sets up a unique request that is recorded and stored electronically for future reference. Examples are: request for automated delivery of email newsletters, the request for web content based on a specific search criteria determined by the user, or setting up a personalize webpage that customizes the information delivered to the user based on a predetermined self selections.

Front 417

Server push

Back 417

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 418

Set-top box

Back 418

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 419

Sell Through rate

Back 419

The percentage of ad inventory sold as opposed to trade or barter.

Front 420

Shopping bot

Back 420

Intelligent agent with searches for the best price

Front 421

Site-centric measurement

Back 421

Audience measurement derived from a website own server logs

Front 422

SMPT - simple mail transfer protocol

Back 422

The protocol used to transfer email

Front 423

Sniffer

Back 423

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 424

Server

Back 424

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 425

Social network

Back 425

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 426

Splash page

Back 426

A preliminary page that precedes the user requested page of the website that usually promote a particular site feature or provides advertising. A splash page is time to move on to the requested page after a short period of time or a click. Also known as an interstitial. Splash pages are not considered qualified page impressions under current industry standards, but they are considered qualified ad impressions

Front 427

Server centric measurement

Back 427

Audience measurement derived from server logs

Front 428

Stickiness

Back 428

A measure used to gauge the effectiveness of the site in retaining individual users. Sticking this is usually measured by the direction of the visit

Front 429

Session

Back 429

1) A sequence of Internet activity made by one user at one site. If her user makes no request for my site during the 30 minute period of time, the next content or ad request with then const to the beginning of a new visit;

2) A series of transactions performed by her user that can be tracked across success of websites. For example in a single session, the user may start on the publishers website, click on an advertisement and then go to the advertisers website and make purchases. see visit

Front 430

Session cookies

Back 430

These are temporary and are erased when the browser exits at the end of the web surfing session

Front 431

Set-top box

Back 431

An electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems

Front 432

Sell Through rate

Back 432

The percentage of ad inventory sold as opposed to trade or barter.

Front 433

Shockwave

Back 433

A browser plug-in developed by Macromedia now a part of Adobe which allows multimedia objects to appear on the web (animation, audio and video)

Front 434

Skyscraper

Back 434

A tall, thin online ad unit. The IAB guidelines recommend two sizes of skyscrapers: 120 x 600 and 160×600

Front 435

SMPT - simple mail transfer protocol

Back 435

The protocol used to transfer email

Front 436

SMS Short message service

Back 436

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 437

Sniffer

Back 437

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 438

Server

Back 438

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 439

Social bookmarking

Back 439

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 440

Social marketing

Back 440

Marketing tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content molecules created by brand, or to add a brand to the user social circle of friends

Front 441

Social network

Back 441

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 442

Space

Back 442

Location on the page of the site in which an ad can be placed. Each space on a site is uniquely identified. There can be multiple spaces on a single page

Front 443

Spider

Back 443

A program that automatically fetches webpages. Spiders are used to feed pages to search engines. It is called a spider because it crawls over the webpage. Because most webpages contain links to other pages, a spider can start almost anywhere. As soon as it links to another page, it goes off and fetches it. Large search engines have many spiders working in parallel. See robot

Front 444

Sponsor

Back 444

1) A sponsor is an advertiser who has sponsored an ad and, by doing so, has also helped sponsor or sustain the website itself

2) an advertiser that has a special relationship with the website and supports a specific feature of the website, such as a writer's column or a collection of articles on a particular subject

Front 445

Sponsorship

Back 445

Sponsorship represents custom content and/or experiences created for an advertiser which may or may not include add unities( Display advertising, brand logos, advertorial and prerolled video). Sponsorships fall into several categories:

Spotlights are custom pages incorporating and advertisers brand and housing a collection of content usually around a theme

Advergaming can range from an advertiser buying all the ad units around the game or a "sponsored by "

link to creating a custom branded game experience

Content and section sponsorship is when an appetizer exclusively sponsors a particular section of the site or email(usually existing content) rescanned with the advertisers branding

Front 446

Server centric measurement

Back 446

Audience measurement derived from server logs

Front 447

Superstitials

Back 447

An interstitial format developed by unicast which is fully pre-cashed before playing. Specs are 550x 480 Pixels(2/3 of screen) up to 100 K file size and up to 20 seconds in length

Front 448

Server pull

Back 448

A process whereby a users browser maintains an automated or customize connection or profile with a Web server. The browser usually sets up a unique request that is recorded and stored electronically for future reference. Examples are: request for automated delivery of email newsletters, the request for web content based on a specific search criteria determined by the user, or setting up a personalize webpage that customizes the information delivered to the user based on a predetermined self selections.

Front 449

Server push

Back 449

A process whereby a server maintains an open connection with the browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct request for such information.

Front 450

Session

Back 450

1) A sequence of Internet activity made by one user at one site. If her user makes no request for my site during the 30 minute period of time, the next content or ad request with then const to the beginning of a new visit;

2) A series of transactions performed by her user that can be tracked across success of websites. For example in a single session, the user may start on the publishers website, click on an advertisement and then go to the advertisers website and make purchases. see visit

Front 451

Session cookies

Back 451

These are temporary and are erased when the browser exits at the end of the web surfing session

Front 452

SGML- Standard generalized markup language

Back 452

The parent language of HTML

Front 453

Sell Through rate

Back 453

The percentage of ad inventory sold as opposed to trade or barter.

Front 454

Shockwave

Back 454

A browser plug-in developed by Macromedia now a part of Adobe which allows multimedia objects to appear on the web (animation, audio and video)

Front 455

Site-centric measurement

Back 455

Audience measurement derived from a website own server logs

Front 456

Skins

Back 456

Customized and interchangeable set of graphics, which allow Internet users to continually change the look of their desktops or browsers, without changing their settings or functionality. Skins are a type of marketing tool

Front 457

Skyscraper

Back 457

A tall, thin online ad unit. The IAB guidelines recommend two sizes of skyscrapers: 120 x 600 and 160×600

Front 458

SMPT - simple mail transfer protocol

Back 458

The protocol used to transfer email

Front 459

SMS Short message service

Back 459

Standard for sending and receiving short text messages via mobile handsets (160 character)

Front 460

Sniffer

Back 460

Software that to text capabilities of the users browser (looking for such things as Java capabilities, plug-ins, screen resolution,

and bandwidth)

Front 461

Server

Back 461

CA computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a host

Front 462

Social bookmarking

Back 462

Aggregating, rating, describing, and publishing bookmarks-links to webpages or other online content

Front 463

Social marketing

Back 463

Marketing tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content molecules created by brand, or to add a brand to the user social circle of friends

Front 464

Social network

Back 464

And online destination that gives users a chance to connect with one or more groups of friends, facilitating sharing the content, news, and information among them. Examples of social networks include Facebook and LinkedIn

Front 465

Space

Back 465

Location on the page of the site in which an ad can be placed. Each space on a site is uniquely identified. There can be multiple spaces on a single page

Front 466

Spam filter

Back 466

Software built into email gateways as well as email client applications designed to identify and remove unsolicited commercial messages from incoming email before the end user sees them

Front 467

Spider

Back 467

A program that automatically fetches webpages. Spiders are used to feed pages to search engines. It is called a spider because it crawls over the webpage. Because most webpages contain links to other pages, a spider can start almost anywhere. As soon as it links to another page, it goes off and fetches it. Large search engines have many spiders working in parallel. See robot

Front 468

Sponsor

Back 468

1) A sponsor is an advertiser who has sponsored an ad and, by doing so, has also helped sponsor or sustain the website itself

2) an advertiser that has a special relationship with the website and supports a specific feature of the website, such as a writer's column or a collection of articles on a particular subject

Front 469

Sponsorship

Back 469

Sponsorship represents custom content and/or experiences created for an advertiser which may or may not include add unities( Display advertising, brand logos, advertorial and prerolled video). Sponsorships fall into several categories:

Spotlights are custom pages incorporating and advertisers brand and housing a collection of content usually around a theme

Advergaming can range from an advertiser buying all the ad units around the game or a "sponsored by "

link to creating a custom branded game experience

Content and section sponsorship is when an appetizer exclusively sponsors a particular section of the site or email(usually existing content) rescanned with the advertisers branding

Front 470

Streaming

Back 470

1) Technology that permits continuous audio and video delivered to a computer from the remote website

2) and Internet data transfer technique that allows the user to see and hear audio and video files. The host or source compress them "streams" small packets of information over the Internet to the user, who can access the content as it is received

Front 471

Streaming media player

Back 471

A software program which can decompresses audio and/or video files so the user can hear and/or see the video or audio file. Some examples are real player, Windows media player and QuickTime player

Front 472

Surfing

Back 472

Exploring the world wide web

Front 473

Sponsorship

Back 473

Sponsorship represents custom content and/or experiences created for an advertiser which may or may not include add unities( Display advertising, brand logos, advertorial and prerolled video). Sponsorships fall into several categories:

Spotlights are custom pages incorporating and advertisers brand and housing a collection of content usually around a theme

Advergaming can range from an advertiser buying all the ad units around the game or a "sponsored by "

link to creating a custom branded game experience

Content and section sponsorship is when an appetizer exclusively sponsors a particular section of the site or email(usually existing content) rescanned with the advertisers branding

Sweepstakes and contests can range from branded sweepstakes on the site to full-fledged branded contest with submissions and judging

Static ad placement/static

rotation

1) adds that remain on the webpage for a specified period of time

2)embedded ads

Front 474

SGML- Standard generalized markup language

Back 474

The parent language of HTML

Front 475

TCP/IP transfer control protocol/Internet protocol

Back 475

The software protocols that run the Internet determining how packets of data travel from origin to destination