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5 Cards in this Set
- Front
- Back
Media Goals (5 types)
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-The Impact of commercial advertising
-The impact of political campaigns on voting -The impact of public service announcements -Campaigns to change lifestyles -Campaigns to change ideologies |
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Media accidents (unintended effects, 4 major types)
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Impact of TV Violence
Impact of sexually explicit content Under representation Impact of misrepresentation |
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1900-1940's (how serious are unintended effects)
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Uniform effects, media acts like a needle. Society completely overcome by effects
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1940's-1980's (how serious are unintended effects)
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Limited effect, Media only has small effect, society can withstand effects easily
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1980's-today (how serious are unintended effects)
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Media can have strong influence, it depends on the person.
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