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5 Cards in this Set

  • Front
  • Back
Media Goals (5 types)
-The Impact of commercial advertising
-The impact of political campaigns on voting
-The impact of public service announcements
-Campaigns to change lifestyles
-Campaigns to change ideologies
Media accidents (unintended effects, 4 major types)
Impact of TV Violence
Impact of sexually explicit content
Under representation
Impact of misrepresentation
1900-1940's (how serious are unintended effects)
Uniform effects, media acts like a needle. Society completely overcome by effects
1940's-1980's (how serious are unintended effects)
Limited effect, Media only has small effect, society can withstand effects easily
1980's-today (how serious are unintended effects)
Media can have strong influence, it depends on the person.