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101 Cards in this Set
- Front
- Back
Risk Management
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Preemptive planning to reduce financial responsibility
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Authorization
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Within the scope of one's job duties to sign contracts
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Cost Per Impression
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A value/cost placed on getting an attendees attention
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In-Kind
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A product or service sponsor that is not a cash expenditure
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Co-Dependency
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A term for venue availability contingency clause
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Function Space
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A designated area in a venue to be used for events//exhibits
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Sponsorships
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A medium for companies to give their products visibility
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Negotiation Process
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A dialog between interested parties to reach understanding terms
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Contracting Parties
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The full legal name and address of business bound by agreement
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Integrated Marketing
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A series of activities combined together with common focus
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Sponsorship is an investment in ____ or __ ____ services.
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cash OR in kind
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Negotiating a contract should be mutually ___ and _______
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fair AND reasonable
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Factors (acts of god) beyond control is called ____ _____
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force mejor (<-- sounds like measure)
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3 principles of risk management are:
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Avoidance, retention, transfer liability
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A legally binding contract must be ___ and ___.
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signed AND dated
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Drayage Company
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A company that receives all exhibit material, stores and transports into the convention and exhibition site then sets it up.
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Exhibit Booth
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Individual display area constructed to exhibit products or convey a message.
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Marshaling Yard
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A check in area for trucks delivering exhibit material
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Bill of lading
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a document or form that lists goods shipped or to be shipped
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Freight
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Exhibit properties, products, and other materials shipped for an exhibit.
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Pipe and Drape
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Tubing covered with fabric as to create separate exhibit booths
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Exclusive Contractor
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A supplier named by the show organizer or facility as the sole agent to provide services to an exposition
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Island Booth
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An exhibit space with aisles on all four sides
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Floor Plan
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A map showing layout of exhibit space and booths
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Dock
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A place where freight is loaded onto and taken away from vehicles
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A tradeshow is also known as:
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exhibition, farmers market, or tradefair (many examples)
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Exhibitions are powerful engines of ___ ____
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economic impact
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The economic impact on direct spending in the US is $____
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122.31 Billion
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Nothing Rivals the power of ___ to ___ engagement
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face TO face
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Tradeshows are a primary place where ___ and ___ meet.
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buyers AND sellers
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Marketing Mix
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A combination of product offerings used to reach a target audience
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Direct Mail
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An eye catching marketing piece that catches a buyers eye via brochure or post card.
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Dominant Media
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The top industry publications that have the attention of the buyer.
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Strategic Analysis
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A look at the larger competitive market picture
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Pattern
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Time frame and locations where a show may happen
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Prospectus
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A show organizers promotional piece to entice exhibitors to participate
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Tactical Analysis
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An in-depth comparison of details at like exhibits
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Cost per square foot
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An average expense of a booth used to help budget
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Floor Plan
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A map showing layout of exhibit space and booths
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Prospecting
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a sellers process of identifying buyers
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Marketing is a process of knowing human ___ and ___.
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wants AND needs
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Show organizers must sell ___ ___ and deliver ___.
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booth space AND DELIVER attendees.
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Show organizers use ______ analysis to build ____ brand strength.
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competitive ANALYSIS TO build
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The exhibition Triangle consists of ___ ___ & ____.
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show organizer, exhibitor, & consumer
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An effective direct mail campaign will: ___ ___ ___ ___
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attention, interest, drive, desire
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A narrow focus show is ____, a broader perspective show is ____.
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consumer....industry
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T/F Tradeshows were founded in the 19th century
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F
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T/F Exhibitions are stand alone events
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F
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T/F A bone yard is a cemetery for unwanted exhibit items
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F
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T/F IAEE stand for I Am Exhibit Experienced
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F
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T/F Tradeshows only happen in North America
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F
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T/F Exhibits are unique marketplace events
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T
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T/F An art show is an exhibit
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T
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T/F An average marketplace last 6 days
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F
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T/F There were 3000 events utilizing over 3,000 SF of space
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F
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T/F San Jose is a top city for tradeshows and exhibitions
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F
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T/F SWAG is a lamp that provides a defined circle of light
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F
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T/F An average trade show booth is 20' x 14'
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F
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T/F Tradeshows are a minimal revenue source for associations
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F
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T/F Technology continues to make shows more lucrative
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T
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T/F Convention Centers are the only place exhibits can be held
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F
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T/F A rigger is a place where people stand during a meeting
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F
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T/F MPI is an acronym for Meeting Professionals International
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T
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T/F Consumer shows are invitation only events
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F
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T/F Media should not be informed of a show or exhibit
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F
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T/F The Mona Lisa in Paris is on a temporary exhibit
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F
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T/F A Stanchion is a European name of an exhibit booth
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F
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T/F There are about 10 associations that help govern the industry
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F
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T/F Zoo a place where animals are held during a tradeshow
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F
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T/F The number one global tradeshow destination is the Caribbean
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F
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T/F Matchmaking allows buyers and sellers to connect prior to the show
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T
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T/F Sponsorships cost lots of money
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F
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T/F The sales cycle is getting a buyers attention
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F
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T/F Move in and move out dates are flexible
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T
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T/F It's good to change sponsorships often
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F
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T/F Show insurance is important to the success of the show
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T
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T/F Risk assessments are not effective management tools
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F
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T/F Sponsorships are always very expensive to participate in
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F
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T/F Team San Jose contracts are show and sweet
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F
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T/F Knowing who exhibited at a prior year show is not important
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F
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T/F Exhibit space rentals are always charged to a customer
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T
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T/F Arbitration is mandatory in contracts
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F
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T/F Media kits are not useful in understanding sponsorship
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F
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T/F Show organizers are required to sell sponsorships
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F
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T/F Termination and cancellation are synonymous
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T
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T/F Attrition is not important when dealing with cancellation
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F
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T/F All trade show booths cost the same
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F
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T/F The sales cycle is getting a buyers attention
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F
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T/F Prospectuses are only sent via direct mail
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F
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T/F Advertisers use all publications in the industry
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F
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T/F Anyone can exhibit at any tradeshow at anytime
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F
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T/F Consumer shows are specific in nature to a "lifesyle"
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T
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T/F Email campaigns are cost effective and measurable
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T
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T/F Team San Jose does only direct mail campaigns
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F
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T/F Knowing who exhibited at a prior year show is not important
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F
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T/F Exhibit floor leads cost over 30% more than other prospects
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F
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T/F Attendee analytic are used to entice exhibitors to buy booths
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T
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T/F Consumer shows are profit events for show organizer
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T
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T/F Tradeshows are a minimal revenue source for associations
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F
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T/F You can use a direct mail "give away" prize for stopping by booth
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T
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T/F Social Media is an ineffective for on site promotions
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F
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