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72 Cards in this Set

  • Front
  • Back

The Fifties

1947-1963
The Fifties influences

confusion
consumerism
new materials
space exploration
music

The Fifties philosophy

buy stuff
have fun

The Fifties people

James Brown
Elvis Presley
The Supremes
The Temptations
“Doo Wop”

The Fifties characteristics

biomorphic shapes (life shape/boomerang/kidney)
space-age icons
pastel colors (pink, aqua)
shadows
variety of fonts (script/handletter is common)
rotated letters
letters in shapes

International Typographic Style: ITS

1950-1970s

Beck Map (Person)

Henry Beck

Beck Map Date/Country

1933/England

Traits of Great Designers

Passion and Courage

Beck Map Influence

Electrical Diagrams

Beck Map Philosophy

Design from the users point of view

Beck Map Characteristics

1. color coded


2. all lines are - I /


3. void of detail


4. not to scale

Beck Map Other Name

Modern Map

Who Invented the Parking Meter/When?

Carl Magee 1930

Shopping Cart Who/When?

Sylvan Goldman 1930

Yield sign Who/Where

Clinton Riggs

Walter Paepcke FATHER OF USA GRAPHIC DESIGN

1. first corporate identity program


2. first in house design department

Who invented the slinky?

Richard and Betty James

Who invented tupperware?

Earl Tupper

Walmart

Sam Walton

Inspiration from Sam

1. Commit to your business


2. Swim upstream


3. Make Something better everyday

Who invented the television?

Philo T. Farnsworth

what was television first called?

radiovision

what was the first television network?

NBC

Who designed the CBS logo?

William Golden

Cooper Union School

Peter Cooper

Americas Nation Design Museum

Cooper Hewitt

Who said "take the familiar and ordinary to a new level of interest"?

Lou Dorfsman

Lou Dorfsman saying

"take the familiar and ordinary to a new level of interest"

Father of Television Graphics

Lou Dorfsman

first sound cartoon what year?

1928

first cartoon in color year?

1932

Snow White 1st full length cartoon what year?

1937

Disneyland Opened in

1955

Disney Inspirations

1. Attention to detail


2. Innovation


3. Storytelling


4. Eyecatchers or carrots

John Lasseter

closest thing to Walt Disney in Disney Company

Camelot

William Goudy

Graphic Design term who?

William Addison Dwiggins

Times New Roman

Stanley Morrison

Futura

Paul Renner

The New Typography book

Jan Tschihold

New Typography (GWSA)

1. Grid alignment


2. white space


3. sans serif


4. asymmetry

New Typography

Equalize letterspacing based on optical value

Art Deco (date)

1930s

Art Deco (country)

France

Art Deco (other names)

1. Art Moderne


2. Streamline


3. Jazz

Art Deco (influences)

1. post war joy


2. Egyptian art


3. transportation


4. Art Nouveau


5. Cubism


6. Arts & Crafts

Art Deco (characteristics)

1. rigid geometry


2. repeated patterns


3. female form


4. cubist illustration


5. décorative sans serif


6. pastel colors

Radio City Music Hall designer

Donald Deskey

Fine illustrator from France who also created an alphabet

Erte

Font Erte used

Broadway

WPA (1930) stands for?

Works Progress Administration

WPA (1930) projects

Federal Art Project (1935-1939)

what are isotypes?

International System of Typographic Picture

a walk sign is an example of an...?

isotype

Who/When/Where were isotopes developed?

Otto Neurath/1930s/France

Advantages of Symbols over Text

1. Quicker to recognize


2. Quicker to comprehend


3. easier to remember


4. universal

International Typographic Style: ITS (country)

Switzerland

International Typographic Style: ITS (who)

Bauhaus teachers

International Typographic Style: ITS (other names)

1. Swiss Style


2. Corporate Style

International Typographic Style: ITS (influences)

1. Bauhaus


2. The New Typography


3. Business Expansion

International Typographic Style: ITS (Designers)

Max Bill


Ernst Keller

International Typographic Style: ITS (Philosophies)

solution from content


communication not seduction

International Typographic Style: ITS (characteristics)

1. grid alignment


2. sans serif


3. flush left ragged right


4. void of decoration


5. usually black and white


6. asymmetrical


7. photos (few illustrations)

International Typographic Style: ITS (Typefaces)

Univers


New Haus Grotesk (Helvetica)

Univers (person)

Adrian Frutiger

Helvetica (person)

Edouard Hoffman

Thoughts on a Design author

Paul Rand

Art director of Esquire Magazine

Paul Rand

IBM Logo designer


UPS logo designer

Paul Rand

DESIGNER


Movie Posters revolutionized Title Design


Anatomy of a Murder, Man with the Golden Arm


NYC


1950s

Saul Bass

Father of Motion Graphics

Saul Bass