History Of Gd Final

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Josef Muller-Brockmann, Beethoven, 1955, poster, offset lithograph, International

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Josef-Muller Brockmann, Vlog Traubensaft, 1962, poster International

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Max Meidinger, Neue Haas Grotesk Helvetica Typeface, 1951

Icon of International Style- function and legibility

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SIGN=
1) the signifier and 2) the signified
The Signifier- spoken word (noise), written symbol (mark) - includes visual imagery

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Otl Aicher, Lufthansa Logo, 1969

How does this "signify" airplane? Understand how semiotics informs design, particularly logos

International

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Otl Aircher, Munich Olympics Pictograms, 1972

International, Universal recognition

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Paul Rand, IBM Logos, 1956-90

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What Is Postmodernism

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It is a "concept" or "condition" rather than a theory or philosophy - "a complex map of late 20th century thought and practice"

often lacks clarity and consensus, but that can be seen as a function of postmodernism itself

no clear beginning (student riots in Paris in 1968)

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Aspects Of Post Modernism

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Many aspects of postmodernism are anti-Modernism. Post modernists reject:

The isolation of art from other contexts

the idea that art can save us from the "crass consumer culture"

artistic "originality" or "genius"

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Wes Wilson, Captain Beefhart & His Magic Band, 1966, poster, color lithograph

Psychedelic style

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Victor Moscoso, Youngbloods, 1967, poster

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Jon Goodchild and Virginia Clive-Smith, Oz, No.8, Jan 1968, magazine cover

Example of political/social satire common in Postmodernism

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Seymour, Chwast, The Push Pin Monthly Graphic, no.24, 1959, cover

Example of postmodern historicism
Revive eclectic Victorian typography

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Milton Glaser, I "Love" NY,1975

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Paula Scher and Roger Huyssen, Boston, 1985, airbrush album cover

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Phillip Johnson, AT&T Headquarters, New York, 1984

Embrace of historicist & vernacular sources- mixed styles common in Postmodern architecture (just like every other type of art)

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April Greiman, The Modern Poster, Exhibition at the Museum of Modern Art, 1988, poster, color offset lithograph
Hybrid Imagery
Post Modern Historicism Digital aesthetic analogous to the Machine aesthetic of the 1920's

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Ron Haeberle (photographer, Peter Brandt (caption writer) Q. And babies? A. And babies, 1970, poster offset lithograph

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Barbara Kruger, Your Body Is a Battleground, 1989, poster, photographic silkscreen on vinyl

Historicist revival
Socially engaged
Postmodernism

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Benjamin Savignac, DEdiCate, Paris, 2003

Expressive deconstruction (influenced by dada)

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Art Chantry, Urban Outfitters, 1994, brochure, non-heatset newsprint, web offset

Appeals to 90's detached youth culture
Anti Authoritarianism

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Fred Woodward, Rolling Stone, Feb 20, 1997, magzine cover

1990s, historicist appropriation became ironic "retro" visual culture

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Stefan Sagmeister, Set the Twilight Reeling, 1996, poster for album cover

Influenced by psychedelic style

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George Saunders, Pastoralia, 2000, book cover by Chimp Kid

Comic book aesthetic

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Technology aesthetic / printing advancements

John Plunkett, Wired, No,1.01, 1993, magazine collage

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Comcastic.com website, The Barbarian Group 2006

Web 2.0- latest interes in interactivity on web

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Jeeva, Run, 2004, film poster

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Kim Young-heon, Chamber of Fear, 2004, comic book

Pan-Asian pastiche of Kung Fu films, video games, and anime

Advancements in computer prograpms allows for more realistic imagery