History Of Gd 2

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Front (Term)

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louise fili , the lover , 1985

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major stylistic influences for arts & crafts movement included …

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renaissance and ukiyo-e prints

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efforts of william morris affected …

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saw value in returning to renaissance/ floral and organic matter

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coined term “graphic designer” in the 1920s

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dwiggins

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ukiyo-e refers to

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floating world ( because of lack of background )

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what allowed poster design in the early Art Nouveau era to become widespread?

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the new freedom of press laws

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characteristics of art nouveau

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carefree, abstract, intense line work, structural, stylized

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who called for a new art to be “contemporary in concept and form, but posses the vitality and ethical integrity of the great decorative and applied arts of the past”?

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Henry Vande Velde

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arts & crafts movement

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step backwards , a return to proper typography and printing , quantity over quality

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art nouveau

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direct outcome of arts & crafts , freedom , idealized beauty

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futurism

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questioning & beliefs , testing ideas , push against rules

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de stijl

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netherlands origin, true reality, deconstruction, counter balance, visual chaos

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constructivism

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laws of visual organization, geometric shapes/flat colors and planes

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bauhaus

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geometric & machine orientation , simplicity

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postmodernism

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broke bauhaus traditions , vital and purposeful beauty , decorative , experimental

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ways designers evolved visual compositional styles (from the 19th to the 20th century)

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dawn of the modern age, breaking the grid , text is willy-nilly, text is imagery

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gustav klimt 1898 vienna secession poster

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utilized all edges, middle blank , embracing negative space

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major influence on early 20th century , typeset entire book in sans-serif

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peter behrens

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manifesto (who wrote futurist manifesto ? bauhaus ?)

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declaration of policy & aims

f : marinetti

b : gropius

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designed london underground visua system (who hired him ?)

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edward johnston , frank pick

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photomontage , which movement ?

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composite of 2 or more images , russian constructivism

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who best represented constructivist style ?

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e. lissitsky , reduced color palette/shapes

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why did futurists love diagonal lines so much ?

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creates movement/change

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what is plakatstil & how did bernhard relate ?

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flat colors & bold lettering , bernhard became a landmark for minimalistic

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stylistic differences in allied vs axis powers

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allied - allegory

axis - naturalism

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3 locations of bauhaus

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weimar (1919-1925)

dessau (1925-1932)

berlin (1932-1933)

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created bauhaus preliminary course

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Johanes Itten , extremely progressive

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“good design is good business”

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IBM president Thomas Watson Jr.

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new haven railroad

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herbert matter

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IBM

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paul rand

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chase bank

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chermayeff

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neXT

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paul rand

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mtv

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manhattan design

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cbs

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william golden

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unigrid system

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massimo vignelli , unify information / helvetica & times new roman / simple design

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why was mtv’s logo different ?

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rapid change / morphing

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where did weingart teach & what was unique ?

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basel school of design / pushed the boundaries / computerized process

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how did grieman evolve her approach to typographic design to incorporate dimensional space ?

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overlapping forms , guiding eye , same physical space

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vernacular

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tropes and techniques , specific to community

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compare contrast classical and modern page layout

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classical : same size images as text , body text and headers

modern : text used as art , pg. spacers , decorative

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Front (Term)

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william pickering , the elements of euclid , 1847

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Front (Term)

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and hiroshige , evening squall at great bridge near atake , 1856-59

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Front (Term)

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alphonse mucha , job cigarettes papers ad , 1898

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Front (Term)

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lucien bernhard , priester matches , 1905

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Front (Term)

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james montgomery flagg , uncle sam , 1917

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Front (Term)

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stenberg brothers, the man with the movie camera , 1929