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12 Cards in this Set

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What is the Health belief model?

-The HBM predicts that behaviour is a result of a set of core beliefs




- initially developed as a theory in the 1950's to explain the widespread failure to take part in the preventative healthy campaigns such as the free tuberculosis screenings



Explain Hochbaum's Survey ?

- carried out research on 1200 adults living in cities that had recently been introduced the tuberculosis screening programme




- He identified 2 key behaviours that 80% that believed they were at personal risk at catching it or if they believed early detection and treatment was going to be effective went for screening




- 20% who held neither of those beliefs went for screening

Who developed the HBM and when?

- Becker et al in 1978




-extended hochbaums research to all types of health behaviours not just screening for tuberculosis.

Explain The components of the HBM in Becker et al (1978) ?

- Perceived susceptibility


- Perceived severity


- Perceived benefits


- perceived barriers


- cues to action


- self- efficacy

Explain and gives examples of :




Perceived Susceptibility

One's belief of the chances of getting a condition, for example:




"my chances of getting lung cancer are high"




" my chances are high of getting STIs or HIV or creating a pregnancy"



Explain and gives examples of :




Perceived Severity

One's belief of how serious a condition and its consequences are, for example:




"lung cancer is a serious illness"




"Youth believe that the consequences of getting STIs or HIV or creating a pregnancy are significant enough to try to avoid"

Explain and give examples of :




Perceived Benefits

The individuals perception of how effective they think a preventable action will be at reducing the susceptibility and severity of a health problem.




"Youth believe that the recommended action of using condoms would protect them from getting STIs or HIV or creating a pregnancy "




"stopping smoking will prevent me from getting lung cancer"

Explain and give examples of:




Perceived Barriers

The individuals perception of how inconvenient the preventative action is in terms of time, effort, expense, side effects, social embarrassment




for example:




don't want to be seen going to get a preventative action



Explain and gives examples of:




Cues to action

Prompts or reminders that increase attention to health problems, such as :




- internal cues - e.g pains, aches etc


- external cues- e.g appointment reminders, health campaigns



Why should the HBM be regarded as fairly holistic?

it shows variety of explanations in health due to the many areas of health belief it covers

how useful is HBM?

Advertising companies and doctors can use it as it shows different influences or reasons why people have the attitude to words

how generalisable is the HBM?

quite generalisable as lots of different behaviours (holistic)