Health Promotion

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is the process of enabling people to increase control over and to improve their health (WHO, 1986)

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HEALTH PROMOTION

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is any combination of educational, organizational, economic and environmental supports for actions conducive to health (Green and Kreuter, 1991)

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HEALTH PROMOTION

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HEALTH PROMOTION is any combination of ________ for actions conducive to health (Green and Kreuter, 1991)

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educational, organizational, economic and environmental supports

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Goal of health promotion

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To promote health and prevent disease, disability and premature death through education-driven behaviors and related activities. Communities and populations through positive health promotion strategies are able to improve their knowledge, attitudes, skills and behaviors.

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Protects health of individuals and communities

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Building health public policy

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Easier to make healthy choices

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Building health public policy

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Increase ability of people to make healthy choices while in those settings

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Supportive environments

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Collective actions of the community to improve their health (community fun runs, community kitchen, support organizations)

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Strengthening community action

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Focused individual curative and treatments needs

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Reorienting health services

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Strengthen protective factors reducing risk factors improve health determinants

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Reorienting health services

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Support personal and social development

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Developing personal skills

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Information, education and life skills

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developing personal skills

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Positive health choices

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developing personal skills

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PROCESS OF HEALTH PROMOTION

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1. Assessing

2. Validating assessment data

3. Diagnosing

4. Planning

5. Exploring available resources

6. Implementing

7. Providing and facilitating support

8. Evaluating

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Describes the multi-dimensional nature of persons as they interact within the environment to pursue health.

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HEALTH PROMOTION MODEL

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Attempts to explain the reason why individuals engage in health activities.

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HEALTH PROMOTION MODEL

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Involves activities that are directed toward increasing the level of well-being and self-actualization

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HEALTH PROMOTION MODEL

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Model focuses of the following areas:

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•Individual Perceptions (client’s cognitive perceptual factors)

•Modifying Factors (demographic and social factor)

•Participation in Health-Promoting behaviors (livelihood of action)

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client’s cognitive perceptual factors

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Individual Perceptions

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demographic and social factor

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Modifying Factors

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livelihood of action

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Participation in Health-Promoting behaviors

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PRINCIPLES OF HEALTH PROMOTION

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1. Context driven

2. Integrates the three dimensions of the WHO health definition

3. Underpins the overall responsibility of the state in promoting health

4. Champions good health as a public good

5. Participation is a core principle in promoting health

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Focuses on health and its underlying social and economic determinants for analyzing socio-economic, gender and ethnic gaps in health and disease patterns in populations.

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Context driven

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Promoting health means addressing the multi-dimensional nature of health; its physical, social and mental dimensions (and often spiritual health).

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Integrates the three dimensions of the WHO health definition

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All levels of government have a responsibility and accountability for protecting, maintaining and improving the health of its citizens and need to include health as a major component.

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Underpins the overall responsibility of the state in promoting health

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Good health is a beneficial to the society as a whole, its social and its economic development.

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Champions good health as a public good

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The participation of people and their communities in improving and controlling the conditions for health is a core principle in promoting health.

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Participation is a core principle in promoting health

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Any combination of learning experiences design to help individuals and communities improve their health, by increasing their knowledge or influencing their attitudes.

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HEALTH EDUCATION

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aims of Health Education

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✓Health Promotion and Disease Prevention

✓Utilization of available health services

✓Early diagnosis

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CONTENTS OF HEALTH EDUCATION

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1.Human Biology

2.Nutrition

3.Hygiene

4.Family Health Care

5.Control of communicable and Non-communicable Diseases

6.Mental Health

7.Prevention of Accidents

8.Use of Health Services

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METHODS OF APPROACHES IN HEALTH EDUCATION

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1. Legal or Regulatory Approach

2. Administrative or Service Approach

3. Educational Approach

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Makes us of the law to protect the health of the public

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Legal or Regulatory Approach

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Limitations of legal or regulatory approach

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1.Applicable only at certain times or limited situations

2.They may not alter the behavior of the individual

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Intends to provide all the health facilities needed by the people

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Administrative or Service Approach

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Felt needs of people

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Administrative or Service Approach

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Most effective

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Educational Approach

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APPROACHES TO HEALTH EDUCATION

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1. Individual Approach

2. Group Approach

3. Mass Approach

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examples of Individual Approach

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Counseling

Clinic Consultation

On-site Visit

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Group Approach examples

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Lectures

Group or Panel Discussion

Workshop and Seminars

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Mass Approach examples

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Radio, TV

Newspaper

Printed Materials

Internet