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14 Cards in this Set
- Front
- Back
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The overall decisions as to how the corporation or the product line expresses itself in visible language, |
Visual identity |
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signs, icons and symbols, from the photographically real to the abstract, a |
Imagery |
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formats, proportions, and grids, |
Layout |
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do the most with the least amount of cues. |
Economize |
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a dynamic or kinetic display, |
Animation |
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selection of typefaces and typesetting, |
Typography |
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convey complex information and pictoral reality, |
Color and Texture |
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the overall approach to visual storytelling. |
Sequencing |
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abstract, vocal, concrete, or musical cues |
Sound |
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provide the user with a clear and consistent conceptual structure |
Organize |
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The importance in color is to _____ |
Communicate |
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______ includes only the elements that are most important for communication. It should also be as unobstrusive as possible. |
Simplicity |
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Four views of consistency |
consistency: internal consistency, external consistency, real-world consistency, and when not to be consistent. |
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________ pertains to consistency of color code that should be applied to scream displays, documentation, and traning materials |
Color organizations |
