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7 Cards in this Set

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An oversimplified, generalised set of ideas that we have of others. Most stereotypes are negative but some can also be positive.

How do stereotypes apply to our everyday life?

> They can stop us seeing the real person when we meet them for the first time

>They can promote harmful images

>We might make mistakes about people


A rigid set of beliefs or attitudes towards a particular set of people


The way an individual behaves towards another person or group of people as a result of their prejudice view. This can involve speaking to them in a different manner, paying them differently, ignoring them, using an unfriendly tone of voice`

What is the difference between prejudice and discrimination?

Prejudice is the attitude

whereas Discrimination is an actual action

What is prejudice caused by?

1) Authoritarian Personality (Adorno 1950)

2)Competition (Sherif 1961)

3) In-groups and Out-groups (Tajfel 1961)

How do you reduce prejudice?

1) Co-operating a joint task (Sherif 1961)

2) The jigsaw method (Aronson 2000)

3) Making people experience discrimination (Elliott 1970)

4) Contact with grandparents (Harwood 2003)