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40 Cards in this Set

  • Front
  • Back
Outsourcing
Where they can take advantage of cheaper unskilled or smeiskilled labor,outside the U.S.A.
Decrease in number of unionized workers
Nearly 40% of nation's labor force was unionized.
Elite Attitudes Toward Immigration
Elites tend to support immigration.
Mass Attitudes Toward Immigration
Mass, supports for immigration is lacking.
Principal Cause of increasing Economic Intequalities
The globalization of trade.
Education
Is a very important factor in developing tolerance and respect for Civil Liberty.
Political Tolerance
Is associated with educational level.
Why is political ignorance sometimes rational?
Because the effect to know about politics is not worth the benefits that an individual gets individual, really doesn't have an impact.
Phantom Opinion and the "Halo Effect"
1.Phantom Opinions- many people have not really know about the issue and won't think about it again, but don't want to say that they don't have an opinion.
2."Halo Effect"-is giving socially approved responses to questions, regardless of their true feelings.
Voting Turnouts
1. 4% of the voting-age population voted in 9 or all 10 of the elections.
2. 26% voted in half of the 10 elections.
3. 38% didn't vote in any election.
Age
Is the best predictor of sustained political activity.
Mass Activism
Tends to occur in crises-defeat or humiliation in war, and economic depression and unemployment.
Millitary Defeat
Defeat in war, or even failure to achieve any noteable victories in a protracted millitary effort.
Economic Hardship
Economic dislocation,depression,unemployment, or technological change which threaten financial security.
Major Source of Information for Majority of Americans
Elites instruct the masses about politics and social values chiefly through television.
Newsmakers vs. The "Mirror Myth"
A mirror makes no choice about what images reflects, but television executives have the power to create some national issues and ignore others, to elevate obscure people to national a prominence, to reward politicians they favor and punish those they those they disfavor.
Media Functions Card1
1.Agenda Setting-deciding what will be decided, difining issues, and identifying "problems" and "crises".
Media Functions Card2
News Making-deciding what and who are "newsworthy" and deserving of limited media time and space.
Media Fuctions Card3
Interpretation-placing reports into context and providing mass audiences with explenations and meanings.
Media Functions4
Socialization-teaching mass audiences the elite's preferred norms and values in both news and entertainment programing.
Media Functions5
Persuasion-direct attempts usually through paid advertising, to effect mass beliefs, attitudes and behaviors.
Fairness Doctrine
Required radio and television stations that provided air time to a political candidate to offer competing candidates the same amount of air time at the same price.
Media as Kingmakers
This particular media provided name recognition, the 1st requirement for a successful candidate.
Horse Race Coverage
A type of report on who's ahead or behind, how much money is being spent by the candidates, and their current standing in the polls.
Soundbites
A short dip of a politician in his own words.
Minimal Effects
Is the media being not so effective.
Selective Perception
Seen, what we want to see.
Page and Shapiro's Work
Is the media having limited influence on public opnic.
Success of Political Advertising
Because it motivates candidate's supporters to go to the polls.
Myth of the Policy Mandate
For elections to serve as policy mandates-that is, for voters to exercise influence over public policy through elections.
Ideologues
"liberal" or "conservative"
Candidate Image Voters
It includes personal qualities such as leadership, compassion, character, humor, and charm.
Groups that tend to support respective parties
Reps=small business owners,professanls, etc....
Is candidate image more important in presidential or congressional elections? Why
Presidential Elections is more important, because the presidents are personally more visible to the voter than candidates for lesser offices.
Candidate Image is most important to which catagory voter?
Presidential one
What are 527 organizations?
Run Ads to help candidates.
Turnout Numbers
Older vote more than younger
Turnout Numbers For what grade someone is in
Education-Higher Education=vote turnout
Principal Function of Elections according to Elite Theory
The Elite Theory views it for elections to be the legitimization of government.
Retrospective Voting
Based on past performances of candidates.