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40 Cards in this Set
- Front
- Back
Outsourcing
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Where they can take advantage of cheaper unskilled or smeiskilled labor,outside the U.S.A.
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Decrease in number of unionized workers
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Nearly 40% of nation's labor force was unionized.
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Elite Attitudes Toward Immigration
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Elites tend to support immigration.
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Mass Attitudes Toward Immigration
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Mass, supports for immigration is lacking.
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Principal Cause of increasing Economic Intequalities
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The globalization of trade.
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Education
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Is a very important factor in developing tolerance and respect for Civil Liberty.
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Political Tolerance
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Is associated with educational level.
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Why is political ignorance sometimes rational?
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Because the effect to know about politics is not worth the benefits that an individual gets individual, really doesn't have an impact.
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Phantom Opinion and the "Halo Effect"
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1.Phantom Opinions- many people have not really know about the issue and won't think about it again, but don't want to say that they don't have an opinion.
2."Halo Effect"-is giving socially approved responses to questions, regardless of their true feelings. |
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Voting Turnouts
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1. 4% of the voting-age population voted in 9 or all 10 of the elections.
2. 26% voted in half of the 10 elections. 3. 38% didn't vote in any election. |
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Age
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Is the best predictor of sustained political activity.
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Mass Activism
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Tends to occur in crises-defeat or humiliation in war, and economic depression and unemployment.
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Millitary Defeat
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Defeat in war, or even failure to achieve any noteable victories in a protracted millitary effort.
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Economic Hardship
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Economic dislocation,depression,unemployment, or technological change which threaten financial security.
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Major Source of Information for Majority of Americans
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Elites instruct the masses about politics and social values chiefly through television.
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Newsmakers vs. The "Mirror Myth"
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A mirror makes no choice about what images reflects, but television executives have the power to create some national issues and ignore others, to elevate obscure people to national a prominence, to reward politicians they favor and punish those they those they disfavor.
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Media Functions Card1
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1.Agenda Setting-deciding what will be decided, difining issues, and identifying "problems" and "crises".
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Media Functions Card2
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News Making-deciding what and who are "newsworthy" and deserving of limited media time and space.
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Media Fuctions Card3
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Interpretation-placing reports into context and providing mass audiences with explenations and meanings.
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Media Functions4
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Socialization-teaching mass audiences the elite's preferred norms and values in both news and entertainment programing.
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Media Functions5
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Persuasion-direct attempts usually through paid advertising, to effect mass beliefs, attitudes and behaviors.
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Fairness Doctrine
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Required radio and television stations that provided air time to a political candidate to offer competing candidates the same amount of air time at the same price.
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Media as Kingmakers
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This particular media provided name recognition, the 1st requirement for a successful candidate.
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Horse Race Coverage
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A type of report on who's ahead or behind, how much money is being spent by the candidates, and their current standing in the polls.
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Soundbites
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A short dip of a politician in his own words.
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Minimal Effects
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Is the media being not so effective.
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Selective Perception
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Seen, what we want to see.
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Page and Shapiro's Work
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Is the media having limited influence on public opnic.
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Success of Political Advertising
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Because it motivates candidate's supporters to go to the polls.
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Myth of the Policy Mandate
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For elections to serve as policy mandates-that is, for voters to exercise influence over public policy through elections.
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Ideologues
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"liberal" or "conservative"
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Candidate Image Voters
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It includes personal qualities such as leadership, compassion, character, humor, and charm.
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Groups that tend to support respective parties
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Reps=small business owners,professanls, etc....
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Is candidate image more important in presidential or congressional elections? Why
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Presidential Elections is more important, because the presidents are personally more visible to the voter than candidates for lesser offices.
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Candidate Image is most important to which catagory voter?
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Presidential one
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What are 527 organizations?
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Run Ads to help candidates.
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Turnout Numbers
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Older vote more than younger
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Turnout Numbers For what grade someone is in
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Education-Higher Education=vote turnout
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Principal Function of Elections according to Elite Theory
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The Elite Theory views it for elections to be the legitimization of government.
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Retrospective Voting
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Based on past performances of candidates.
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