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7 Cards in this Set

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direction

tendency for or against a policy or issue

intensity

strength to the direction of public opinion

stability

the likelihood that public opinion will change

salience

the issues importance to a person, or public in general

federalism

system of government in which powers and functions are divided among different layers of the systtem

polling

measures public opinion

self-serving tendencies of grouops

make self look good, others bad