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7 Cards in this Set
- Front
- Back
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direction |
tendency for or against a policy or issue |
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intensity |
strength to the direction of public opinion |
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stability |
the likelihood that public opinion will change |
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salience |
the issues importance to a person, or public in general |
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federalism |
system of government in which powers and functions are divided among different layers of the systtem |
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polling |
measures public opinion |
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self-serving tendencies of grouops |
make self look good, others bad |
